Tag: qr codes china

QR codes from Tencent are popular in China

Mobile users in China can receive lucky money when they scan a red quick response code.

Tencent’s red QR codes are a new way for mobile phone users in China to download apps and obtain a red packet of lucky money from Yingyongbao, an official app store of Tencent that has contributed CNY500 million (over US$79 million) to the campaign.

Downloading apps via the red QR code is a unique process.

Unlike the standard app downloading method, apps can be downloaded directly through WeChat Scan. This provides App developers with a new method for distributing their apps and improving their popularity. The staff at Tencent has revealed that Android mobile users can win lucky money from WeChat every time they scan the red QRcodes through Yingyongbao. Each red packet can hold up to CNY200 (about US$32) in lucky money.

The QR Codes marketing campaign has been a success.

The “Red QR code storm connecting all” was an offline marketing campaign that took place in plazas and landmark buildings in some of China’s major cities, including Beijing, Shenzen and Guangzhou, during the May Day holiday. In addition to Tencent, an estimated 20 app developers participated. The red codes can be found in main streets, buses, metros and in other places in the country’s big cities. Thousands upon thousands of people of all age groups, including Chinese and foreigners, engaged in the QR code scanning activity to obtain the red packets.QR Codes - Tencent

Hundreds of apps are part of the campaign, with many having achieved a 90% download conversion rate. For instance, China Merchants Bank’s “Handheld Life” has increased to one million downloads after joining. The dramatic increase in downloads is not surprising because the cash bonus users can receive from scanning the Tencent QR codes provide mobile users with plenty of incentive to take part in the marketing campaign.

Furthermore, this method allows users to scan the barcode and immediately download the app via their WeChat Scan. They don’t have to search for the app to download and install it. The red QR codes give developers the chance to boost their download numbers. The popularity of scanning these codes grows as people continue to take part in China’s big cities.

QR codes based food safety program expanded in China

The restaurant verification system in the country has now broadened its reach for helping consumers.

Following a successful pilot program in the Hiadian district in Beijing, China, the use of QR codes to help restaurant patrons to be able to check into the food safety information linked to an establishment.

The district has 7,533 restaurants that have already started to take part in the program.

Each of these restaurants has publicized their food safety information online and has now linked that data to unique QR codes that can be scanned by patrons with smartphones in order to be able to review the information and decide whether or not they would like to eat there. The barcodes need to be scanned using a special app that can be obtained for free.

To be able to scan the QR codes for the necessary information, a food safety app is required.

QR Codes ChinaIn order to obtain the necessary app, customers merely need to text the letter “a” to the short code 10658081, or they can log on to an advertised website so that it can be downloaded directly from the site. Once they have the application downloaded and installed, they can quickly and easily scan any of the QR codes that are linked to this program.

The QR codes can be found in many different places among the restaurants that are participating in the program. For example, while they are typically posted on the actual business licenses, themselves, they are also often found on the menus distributed right to the tables. This allows the patrons to be able to check on the restaurant before they walk in the door, or before they make their orders.

Through the scanning of the QR codes, customers are able to look into the information regarding the types of food additives that have been used in the restaurant’s dishes (or if there are none), as well as whether or not a particular establishment has a history of breaching any food safety regulations. This is the type of information that customers have been hoping to obtain and that will now be readily available to them provided that they simply read a barcode through the use of their smartphones.