Tag: qr code

QR codes to replace train tickets in the Ukraine

| November 8, 2012

 

qr codes ukraine train ticketsQR codes will be used as electronic train tickets beginning December 25

Ukrainian consumers will soon be able to use electronic tickets to board public transportation trains around the country. Beginning December 25, consumers will no longer have to carry physical tickets, if they have a smart phone. Vice Prime Minister, Minister of Infrastructure Borys Kolesnikov has announced that QR codes will be a replacement for traditional tickets that have long been used as part of the public transportation system. These codes will be accepted by the Intercity+Ukrainian Express.

Codes continue to gain popularity in marketing and commerce

QR codes have become a popular tool in numerous industries. They are considered valuable because they can provide consumers with access to information and digital content. QR codes have been particularly popular in mobile marketing because of this. The codes have been used sparingly in mobile commerce, where they can be used to link consumers to web-based payment platforms so they can purchase goods.

Consumers can present electronic tickets to train conductors, or simply print out codes

Beginning December 25, consumers with smart phones in the Ukraine will be able to purchase train tickets through the Internet. These tickets will not have to be printed. Instead, consumers will be able to save a QR code that is generated just for them. This code will represent the information connected to the ticket. Train conductors can verify that these tickets are valid through the use of a mobile access control terminal, which will be able to decipher the information contained within the codes. Those without smart phones can simply print out the QR codes as necessary.

QR codes expected to make transportation system more convenient

Vice Prime Minister Kolesnikov believes that the codes will help make the public transportation system more convenient for tech-savvy Ukrainians. QR codes represent an affordable way to issue tickets to those that rely on the public transportation system. More consumers are also growing dependent on their mobile devices, thus raising the demand for QR codes and other mobile services that will help improve quality of life.

ScanLife looks to break down language barriers with QR codes

| November 7, 2012

 

qr codes technologyScanLife introduces language detecting QR codes

ScanLife, a leading mobile platform specializing in QR codes, has announced the release of language detection for its QR codes. These codes will be able to detect the language settings of a user’s mobile device, thus delivering content in a language they are comfortable with. Language detecting QR codes could have profound implications for several types of mobile-based services as they will make these services more accommodating to people that may not be comfortable with a particular language.

New codes may bring universal appeal to marketing campaigns

In terms of marketing, the new ScanLife QR codes could give universal appeal to any marketing campaign. The codes could effectively remove any language barriers that exist between countries and cultures. This would make marketing campaigns able to connect with a wide range of consumers, many of whom may have been inaccessible in the past due to the ever present language barrier.

QR codes support 12 languages, more to come soon

Currently, 12 languages are recognized by the new ScanLife QR codes. When these codes are scanned, the language settings of a smart phone or other mobile device are detected. The content that is delivered to the consumer is then translated into the language they are comfortable with. Though the codes support 12 languages, the system is only able to translate 6 of these effectively. ScanLife is continually developing their platform to expand the capabilities of its language detecting QR codes.

QR codes continue to prove popular amongst businesses and consumers

According to a report from ScanLife released earlier this year, scans of QR codes have jump by 157% in the first quarter of 2012 over what they had been in the previous year. The company notes that the codes are becoming much more popular amongst both businesses and consumers because of their ability to provide quick access to digital content. The codes have yet to show any signs of losing the favor they have gained from either party.