Tag: qr code technologies

Qriket aims to pay consumers to scan QR codes

| November 9, 2012

 

qr codes for moneyQriket believes money is a good incentive for scans

QR codes are showing up everywhere. After years or hype, these barcodes have come to dominate mobile marketing and have enabled businesses to stay engaged with consumers. While the codes continue to grow in popularity, they are still in danger of being replaced by new, more dynamic technologies, like NFC and augmented reality. One way to ensure that QR codes remain on top, in terms of mobile marketing, is to provide consumers with an incentive to scan them. Qriket believes that money is the best incentive in this endeavor.

App turns scanning QR codes into money-making game

Qriket is a relatively new startup that has an intense focus on QR codes and offering rewards to consumers. The company, which produced a mobile application by the same name, has a lot of faith in QR codes, believing them to be powerful marketing tools. The application incarnation of Qriket is billed as a mobile game that is able to close the gap between the physical and digital worlds and will provide users with a chance to win real money each time they use the application to scan a QR code.

QR code traction could be boosted with powerful inventive

The money doesn’t come from Qriket itself. Rather, these funds come from companies that are interested in using QR codes as a marketing device. Consumers have a chance to win a percentage of the funds that these companies pay to have their codes available through the application. The concept is simple, and that simplicity has translated into steadily growing popularity. Qriket has found a way to ensure that consumers scan the QR codes they encounter in the real world, thereby also ensuring their participation in the marketing campaigns coming from companies using these codes.

Consumers still concerned over the safety and viability of QR codes

Though QR codes ate popular amongst advertisers, this is not always the case with consumers. Some have complained that the codes are simply not engaging enough, while others have their own concerns regarding mobile security. Qriket may be able to placate these concerns and help QR codes gain the traction they need amongst mobile consumers.

QR codes confronted with threat of being replaced

| November 9, 2012

 

qr codes replacement threatQR codes seeing rampant use that may soon render them useless

QR codes are popular in marketing and widely used around the world. The codes have proven useful in engaging mobile consumers in a dynamic way, allowing marketing campaigns to target people that have a history of being difficult to engage. QR codes saw early success when they first began seeing widespread use in the mid-1990’s, and now companies eager to appeal to mobile consumers are using the codes as much as possible. Without a clear strategy, the value and impact of QR codes has begun to diminish and many consumers are now wary of the codes and avoiding them entirely.

Poor experiences generate consumer fatigue

Poor execution has created consumer fatigue where QR codes are concerning. Spire Research, a market analysis firm, notes that QR codes are now only used by a minority of consumers that are exposed to them. Leon Perera, CEO of Spire Research, claims that QR codes have established a foothold in the print industry because they are considered examples that a magazine, newspaper, or other publication has adopted a more tech-savvy stance, not because they are being widely used.

Augmented reality and NFC technology may be more effective than QR codes

QR codes are coming under threat from other interactive technologies that may be more effective marketing and commerce tools. Augmented reality, for example, has proven popular among advertisers that want to provide consumers with dynamic digital content. In terms of mobile commerce, NFC technology is king. QR codes have been used in past mobile commerce initiatives, and are still considered an effective way to sell products to mobile consumers, but NFC technology is more capable in this realm than the codes.

ScanLife sees problems with widespread QR code usage

Mike Wehrs, CEO of ScanLife, a mobile engagement firm renowned for its use of QR codes, claims that the abundance of QR codes may actually be their downfall. Because so many companies make use of the codes without ensuring they provide quality experiences to consumers, many people are being put off by poor execution. Wehrs notes “just because you can place a code on something, doesn’t mean you should.”