Tag: qr code stores

QR code virtual stores are exploding in popularity

qr codes storeMobile commerce toy and grocery shops are becoming especially successful.

Stores and shopping malls made out of images and QR codes are becoming the next big thing in the trend toward virtual shops and mobile commerce as a whole, as they seem to be popping up in a growing number of cities.

Companies are seeing the chance for profit in stores with nearly no space required and no physical merchandise.q

Instead, they are made up of poster displays of the products that are available, and QR codes that are associated with them and that can be scanned with smartphones in order to make a purchase. The entire mobile commerce experience is simply a digital version of shopping in a real store. The consumer simply needs to have a look at the items that he or she would like to purchase, scan to add them to a virtual shopping cart, and then complete the purchase by checking out.

Scanning the virtual store QR codes can be accomplished with any free or paid scanner app.

Once the items have been purchased, they will be delivered to the consumer’s home within a matter of hours or days, depending on the product and the virtual store’s policies. This trend got started in 2009, and since that time they have been spreading quickly all around the world. They have been found in many locations in the United States, Canada, Korea, the United Kingdom, Sweden, Ireland, Argentina, Chile, and others.

Singapore and Toronto, Canada have been the locations with some of the most common locations for these QR code shopping malls to appear. The most common have been for grocery and toy stores, but others have also made their mark. In Toronto, for example, Well.ca had a massive virtual store in April 2012 at Union Station, the city’s largest commuter train subway station which sees over 200,000 commuters every day. According to Well.ca, this was a tremendous success and it considerably increased the sales that they experienced from the displays as well as from the virtual store through its advertising effect.

Now, Walmart and Mattel will be headed to the same location to create a virtual toy store based on QR codes in the hopes of being equally as successful.

QR codes are expected to make a splash in 2013

QR Codes 2013Stores made out of quick response barcodes are going to be a big hit next year.

A growing number of retailers are bridging the gap between their physical brick and mortar shops and the digital universe through the use of QR codes.

This year, more than three hundred 2d barcode stores popped up all over the world.

As impressive as that may sound, it represents only a fraction of the number that are already in the works for next year. At the moment, more than 2,000 stores based on QR codes are already being planned for launch during 2013.

As mobile devices achieve greater penetration, retailers are finding better uses for QR codes.

Chains of retailers and supermarkets have been seeking a way to span the gap between the real world and the online environment, and QR codes have handed them an affordable, simple, and increasingly recognized way to accomplish this goal. It is also allowing them to bring virtual stores into real life, where they can sell products which are depicted in images virtually anywhere – on billboards, on walls of train stations, in a magazine ad, or even on the product, itself.

Consumers simply need to scan the QR codes related to the product that interests them in order to call up the page that will allow them to quickly order it and have it delivered to their homes. The trend has been taking off and is expected to reach an explosive level next year. Among the primary companies driving this trend is a Dutch internet startup called Shop2Mobi. It gives retailers the ability to create their quick response barcode stores from the ground up.

According to the Shop2Mobi co-founder, Roman Markovski, “Offering customers ultimate convenience, both offline and online, is a huge trend.” The QR codes are already being used by companies worldwide in order to sell their products. They include everything from small businesses to large international corporations such as Walmart, Tesco, Best Buy, and PayPal.

The U.K. and Amsterdam were also the home of special popup stores based on QR codes. These digital malls in the middle of city centers were opened by John Lewis and eBay this year.