Scan delivers 25 million copies of its software
Despite reports that QR codes are unpopular amongst consumers and are diminishing in popularity, Scan, leading barcode scanner makers, has announced that its scanning application of the same name have been downloaded 25 million times. The company is now offering version 2.0 of its software, which provides a number of new features that are meant to make consumers more interested in scanning QR codes and other barcodes. As in previous versions of the software, Scan touts simplicity as the best way to provide service to consumers.
Software allows consumers to scan various types of barcodes
The new version of Scan is simple to use; users only need to point their mobile device at a QR code or other barcode and the application will do the rest of the work. The scanner recognizes QR, UPC, EAN, and ISBN codes and is available for the iPad Mini and the iPhone 5. The software can even make use of a device’s flash to allow its camera to scan codes in the dark.
Platform can help businesses keep track of QR codes
Scan has been growing steadily for more than a year. The company was founded in 2011 and was able to raise more than $1.7 million in financing earlier this year. Scan provides numerous services based on QR codes, such as code generation for websites, business cards, and billboards. Businesses can use the Scan platform to keep track of the performance of the QR codes they use, allowing them to tweak the reach of their marketing campaigns to better suit the demographic that is using their codes the most.
QR codes growing in popularity as mobile commerce devices
Scan notes that it processes more than 27 million codes every month. This suggests that QR codes are much more popular than some might believe. The codes have been gaining momentum as a mobile commerce tool, which may be part of the reason why they have been seeing more use in recent months. Retailers, in particular, are showing interest in QR codes because of their potential use as a sales mechanism for mobile consumers.
BWild |
November 27, 2012
Survey shows UK consumers want better QR codes
A new study conducted in the United Kingdom by Hitachi Consulting shows that British consumers are willing to use QR codes, if only marketers and businesses were able to use them effectively. QR codes have become favored tools throughout the advertising industry, with many agencies leveraging the capabilities of these codes to engage mobile consumers. Though advertisers and businesses have shown major favor for the codes, consumers have been less enthusiastic, with some considering the codes garish while others are entirely unfamiliar with them.
12% of consumers have scanned QR codes while shopping
According to the survey, approximately 12% of all British consumers have ever scanned a QR code while shopping. Another 36% said, however, they would be willing to use QR codes if they provided them with discounts, rewards, and more personalized services. The survey shows that younger consumers are more likely to use QR codes if they know they will be rewarded for doing so. Overall, consumers want to see QR codes used in a less ambiguous way so they know exactly what the codes are for and how they can benefit from scanning them.
Young consumers considered ideal target for QR codes
Young consumers, in particular, are an ideal target for QR codes because these people have already shown interest in the codes in the past. These consumers are steeped in mobile technology and have already established some degree of familiarity with QR codes and barcode scanning applications. As these consumers become more prominent in markets around the world, advertisers and companies have been looking for ways to engage them, using QR codes as an effective tool. Surrounding these codes in a shroud of vagueness, however, has proven unattractive for young consumers, who are demanding more straightforward and clear services.
Consumers demand more straightforward codes
Despite the relatively low use of QR codes amongst UK consumers, the codes remain one of the most widely used marketing tools in the advertising space. Marketers consider the codes to be highly effective in their ability to engage consumers, even if these consumers do not actually use the codes. The survey suggests that retailers may have to take a new approach to their use of QR codes if they want to engage a younger audience.
