BWild |
November 21, 2014
Powa raises $80 million to bring its mobile services to the United States
Powa, a commerce specialist operating primarily in the United Kingdom, will be bringing its mobile commerce service to the United States. The company has raised $80 million in its most recent round of funding, with Wellington Management leading investments. This funding will allow the company to launch its digital payments system in the U.S., expanding the mobile commerce options that are available in the country and providing businesses with a new way to engage consumers.
2014 holiday season may be the biggest yet for mobile commerce
Powa will be launching its service in the U.S. before the holiday season. During the holidays, mobile commerce is expected to see significant growth. Last year, consumers showed a great deal of favor for mobile shopping, praising its convenience and the fact that they were able to avoid the crowds that swarmed stores during the holidays. This year’s holiday season is expected to be a major success for the mobile commerce space, largely due to the number of retailers that have entered into the space.
Small businesses are looking to engage mobile consumers in a more effective way
Small businesses that want to make use of a mobile point-of-sale payment system in their stores, as well as use a conventional e-commerce website, will be able to take advantage of Powa’s services. The company’s services are designed with mobile commerce in mind, meant to help businesses engage mobile consumers in an effective way.
PowaTags are coming to the United States as Powa expands its market reach
Powa is also bringing its PowaTags to the United States. These tags can be scanned by consumers with smartphones, allowing them to purchase these products directly from their device. These tags can integrated into printed marketing materials, streamlining the shopping process and allowing consumers to purchase products directly from advertisements they see. These tags can also be embedded into dynamic content, such as streamed broadcasts and videos. Powa’s services may be particularly attractive to businesses looking to engage mobile consumers during the upcoming holiday season.
Powa Technologies unveils its new mobile platform
Powa Technologies, an e-commerce startup based in the United Kingdom, has unveiled its flagship products, called PowaTag. The startup has raised more than $100 million in funding from various sources over the past several months. Much of this funding has gone into the development of PowaTag and the company’s various other initiatives. PowaTag may grow to become a very prominent mobile commerce platform through its use of QR codes and voice recognition technology.
New platform designed to be an expansive solution for both retailers and consumers
PowaTag is designed to be a sort of all-in-one platform, allowing consumers with more flexibility when it comes to mobile payments. The platform is also designed to be an appealing solution for brands and retailers that have become very interested in engaging with a mobile audience. This is becoming increasingly important for retailers as consumers become more reliant on their mobile devices. If a retailer or brand is unable to engage these consumers effectively, they could fall victim to obscurity.
QR codes are becoming popular mobile payments tools
Powa Technologies has also created PowaTags, which are essentially branded QR codes. The company claims that some 240 brands have signed up to make use of PowaTags and these codes may soon be appearing in magazines and newspapers in the coming months. QR codes have already established a strong position in advertising, but they are also beginning to become very popular in the mobile commerce space. These codes can be used to make mobile shopping more convenient and help consumers authenticate mobile payments.
Powa Technologies may be able to compete with the crowd of other startups that are working in the mobile commerce sector
While Powa Technologies has managed to win a great deal of support from various sources, there is still a significant amount of competition that the startup must overcome. Powa Technologies may not yet be ready to compete with the large companies that have entered into the mobile commerce field, such as Google, but it could edge out the numerous other startups that are seeking to provide mobile-centric services to consumers and businesses alike.
