Pinterest is moving forward with its buyable pins feature
Pinterest is one of the latest social companies to become involved in the mobile commerce space. The company recently announced its buyable pins, a feature through which users can purchase products that they see on the social site. Pins, or pictures, will serve as a way to expose users to new products, giving them an opportunity to purchase what they see on their mobile devices through the Pinterest application.
Company will be working with Stripe to make mobile purchases possible over its platform
The social media company will be working with Stripe in order to handle the mobile payments made through its new feature. The idea behind the new feature is to make purchases on a mobile device quick and convenient for users. Buyable pins will show on all featured content on Pinterest, including search and recommendations. For example, if users see a picture of a jacket, they would also be provided with a link to purchase this jacket, with purchases being handled through the Pinterest platform. Users will also be able to compare products and prices.
Social commerce is becoming a focus for companies that want to engage mobile consumers more effectively
Mobile commerce has become an important focus for many social media companies. These companies have taken note of the rise of mobile technology and the role that smartphones and tablets are playing in the daily lives of consumers. These companies are beginning to expand upon a concept called social commerce, which involves the purchasing of products over social media networks, such as Facebook and Twitter. These networks have already launched their own purchasing features, providing Pinterest with competition.
Social commerce can be very beneficial for retailers
Social commerce is growing quickly and consumers have become more interested in purchasing products online with their mobile devices. Social networks represent a powerful way for retailers to gain exposure for their products and these networks can provide retailers with access to a very active and enthusiastic user base that has become interested in mobile commerce.
Apple Pay will be launching in the United Kingdom next month
Apple plans to launch its mobile payments service in the United Kingdom next month and will be linking with the loyalty cards provided by some retailers. The company has established a strong position in the mobile payments space in a relatively short amount of time. Apple Pay launched in the U.S. in October of last year, with the service being supported by a strong partnership with several prominent retailers. The company has been looking to expand its service into new markets, but this process has been relatively slow.
Companies are showing strong support for the mobile payments service
Pinterest and Discover Card will be working with Apple for the launch of Apple Pay in the UK. Apple will also be adding store debit cards to its mobile payments system, which will allow Apple Pay to be accepted at more than 1 million locations worldwide next month. In the UK, Apple Pay is expected to be accepted at more than 250,000 locations, and will also be used to pay for public transportation services.
UK is becoming a dynamic market for mobile payments
The UK has become a very attractive mobile payments market. Many consumers have become enthralled with the concept of mobile transactions, as it is more convenient for them than conventional forms of commerce. Being able to shop online from a mobile device allows people to purchase products wherever they are and at any time, as online stores do not close. This is a trend that is being seen throughout the world. According to a recent study from Forrester Research, global mobile sales are expected to reach $142 billion by 2019.
Apple to compete with other companies operating in the mobile space
Apple will be competing with several other companies that have already managed to establish a foothold in the United Kingdom. Apple Pay has already generated significant hype, with many consumers being excited for the service’s eventual launch in the UK. Merchants have also shown great interest in mobile payments and may see great benefit in supporting the new service from Apple.