Tag: paypass

Ed McLaughlin was at Money2020 and explained the future of NFC across smartphones and other devices.

At the Las Vegas 2013 Money2020 event, Ed McLaughlin, the chief emerging payments officer at MasterCard addressed the fact that in mobile payments, “a smartphone is a device, not the only device.”

He explained that transactions may be headed toward the use of smartphones, but not exclusively.

McLaughlin stated that although mobile payments are important in terms of the use of smartphones, the true focus is about building a digital network. Within the demonstrations that were made of the MasterCard technology, a smartphone was used, but so was a watch and a credit card, for example. In fact, it was mentioned that the service has already been effectively tested with Google Glass augmented reality glasses, though they did not have any specific announcement about plans for that device.

When a customer has used mobile payments two or three times, tapping the device to pay will be a habit.

MasterCard feels that by the time the customer experiences the convenience of NFC technology for mobile payments, and taps the device or card 2 or 3 times to make a purchase, he or she won’t return to using traditional credit cards. McLaughlin referred to a report that he had just received from Australia, where Kohls has experienced a growth in contactless payments of 60 percent.

The MasterCard platform uses both NFC technology and QR codes, and it offers a number of app functions and choices to provide a safe and customized experience for the user at the point of sale. This includes additional benefits such as loyalty cards and coupons. The app also provides an interesting feature that allows for a shipping option after an item has been purchased in store. This means that, for instance, if a large TV has been bought, the consumer can opt to have it shipped to their home, instead of having to transport it, themselves.

This has all been worked into the popular existing PayPass platform from MasterCard, with its tap and go NFC technology feature. It is now being combined with QR codes for added security and to allow the process to remain convenient for consumers who are becoming quite familiar with the barcode scans.

PayPal made a similar mobile payments announcement at Money2020 in which they state that they would also be integrating QR codes into their transaction process to keep security high and yet still convenient.

MasterCard sees promising growth in mobile commerce ventures

Financial giant MasterCard has announced promising growth for its mobile payment platform known as PayPass. The company reports that the platform has seen the most aggressive growth in Asia, the Middle East, and Africa, with 28% expansion in this markets during 2012. This growth is being attributed to the popularity that has begun to surround mobile commerce, as well as the proliferation of mobile devices throughout these markets. As more consumers get their hands on smart phones and tablets, MasterCard claims that the demand for mobile commerce rises.

PayPass becoming more popular among businesses and consumers

According to MasterCard, the PayPass platform now boasts of more than 700,000 merchants in 51 countries around the world. The company suggests that the growth of this platform is most rapid in markets where consumers are eager for a convenient alternative to traditional currency. Mobile commerce offers such an alternative as all transactions made through a mobile device involve digital currency rather than physical currency. Consumers have shown a strong interest in using their financial information to make purchases for everyday products from their mobile devices.

Favorable markets see rising demand for mobile commerce services

South Africa, Australia, South Korea, and Singapore are among the strongest markets for the PayPass currently. These countries have shown strong support for mobile commerce and mobile device penetration in these markets is gaining strong momentum. MasterCard has established strong partnerships with other financial service companies in these countries to further solidify its position in their blossoming mobile commerce sectors. This year, the company expects to see further growth in these markets as it introduces new mobile commerce services through PayPass.

Innovation may secure future of PayPass

Innovation will be the key to further growth and MasterCard has plans to introduce better services and features to the platform that will make it more attractive to consumers. PayPass is currently involved in a variety of trial projects throughout the world that are designed to get consumers comfortable with the idea of mobile commerce. Many of these trials have proven successful, but consumers are beginning to demand better services from PayPass that are already being introduced by MasterCard’s competitors.