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Isis teams with USA Technologies to bring mobile commerce to vending machines

| December 6, 2012

 

Isis gets a boost through partnership with USA Technologies

USA Technologies, a leading cMobile Commerce - Isis teams with USA Technologies ashless payment solutions firm serving primarily small sectors of the retail industry, has teamed with Isis, one of the largest mobile commerce platforms in the world. Isis was formed as a joint venture from AT&T, Verizon Wireless, and T-Mobile, and is the only mobile commerce platform that was able to garner the support of most of the world’s major financial institutions before its launch. Isis is poised to become the leading mobile commerce platform in the world, and it is getting a major boost from USA Technologies.

Mobile commerce comes to vending machines

USA Technologies has announced that some 7,500 vending machines in Austin, Texas, and Salt Lake City, Utah, will be able to accept mobile payments made through the Isis platform. These vending machines will be equipped with USA Technologies’ ePort and ePort Connect services. These are NFC-based services that are designed to facilitate mobile, wireless payments. Users of the Isis platform will be able to use their mobile device to purchase products from these vending machines without having to use physical currency or connect to the vending machine in any way.

Vending machines use NFC technology

Because the vending machines will be equipped with NFC technology, only consumers with NFC-enabled mobile devices will be able to use the vending machines with Isis. The vending machines will accept traditional currency in order to serve those without Isis or an NFC-enabled device. Mobile commerce has seen some criticism in the past because of its acute focus on NFC technology. The scarcity of NFC-enabled mobile devices is part of the reason behind the criticism, as well as concerns regarding the security of the technology.

Isis poised to compete for mobile commerce superiority

Mobile commerce continues to gain momentum in the U.S., and Isis and USA Technologies are keen to take advantage of that fact. Isis is currently considered one of the only mobile commerce platforms that may be able to compete with Google and PayPal. Both these companies have invested heavily in mobile commerce, with PayPal working on developing an alternative to NFC technology that is more inclusive of a wider range of consumers.

Future of mobile commerce predicted through Wedbush survey

| December 4, 2012

 

Mobile Commerce SurveySurvey aims to shed light on the possible future of mobile commerce

Mobile commerce may be a rampant success now, but the future of the phenomenon is still unclear. Though consumers have shown great interest in mobile commerce, it is difficult to tell whether this enthusiasm will continue as the economies of the world change and greater security risks emerge in developed markets. Wedbush Decisions Metrics, a market intelligence firm, has released the results of a new survey that aims to shed light on what the future of mobile commerce may be, from the perspective of leading retail companies.

Retailers continue to show interest in mobile consumers

Retailers have taken to mobile commerce in an aggressive fashion, hoping to take advantage of the growing popularity of the concept. While many retailers have long relied on e-commerce gateways — websites that facilitate sales — more companies are adopting point of sale technologies that allow consumers to purchase products in-store with their mobile devices. Consumers are becoming more interested in mobile wallet platforms, which are applications that help facilitate mobile payments. The Wedbush survey notes that mobile commerce will be a significant growth driver for the technology marketplace, which is occupied by companies like eBay and Amazon.

Mobile wallets are a popular tool for consumers

The survey suggests that retailers consider mobile commerce as the next step in the ongoing evolution of e-commerce. The results of the survey show that mobile commerce is performing well in this regard, as consumer engagement is quite high, following a similar trend that emerged when e-commerce began growing in popularity. The survey shows that frequent shoppers are three times as likely to make purchases from their mobile device using a mobile wallet application than traditional consumers.

PayPal cited as most trusted platform

The survey suggests that PayPal has established a strong lead in the mobile wallet space. The company has long held a strong position in the commerce space and has been working to engage mobile consumers in an aggressive fashion. They survey notes that approximately 85% of consumers trust PayPal, making the platform one of the most trusted brands in mobile commerce currently.