Tag: paypal

Australian mobile commerce trends are falling behind says PayPal

According to the results of a recent analysis, businesses in Australia aren’t keeping up with consumer device use.

PayPal Australia released a report that said Australian mobile commerce is lacking. It stated that businesses simply aren’t keeping up with the way consumers are using their smartphones. This includes many of the different ways in which consumers regularly use their devices.

Mobile device uses analyzed by PayPal for the report included everything from researching a brand to mobile payments.

PayPal released its Australian mobile commerce report as a part of its first ever mCommerce Index. This report will be issued biannually. It will look into the trends in smartphone based shopping and payments within the country.

Australian Mobile Commerce Falling BehindAmong the central report findings was that even though 71 percent of consumers in Australia are using their smartphones to make payments, only 49 percent of companies have mobile optimized.

According to the report, all businesses in the country could benefit from mobile commerce optimization.

Libby Roy, the managing director at PayPal Australia, explained that each business has its own mobile commerce level needs. However, Roy also underscored the fact that all businesses are able to benefit from it in one way or another. “What’s clear is that there are a lot of consumers that are very comfortable using mobile, and businesses need to get on board.”

Roy explained that everything from having an app to simply having a social media presence is important. It is up to businesses to understand the ways in which they can benefit their customers through mobile commerce. This simultaneously allows them to determine how they can grow their own success.

The report indicated that one in three Australians were making weekly mobile payments. One in ten Australians spend over $1,000 per month using smartphone based transactions. On average Australians are using their mobile devices to make $330 in purchases on a monthly basis. And yet, Australian mobile commerce offerings are not keeping up with that consumer shopping trend. What makes the mobile shopping trend a challenge to measure is that consumers use mobile and non-mobile business interactions in combinations with each other before completing a final transaction.

Braintree mobile payments to include Visa Checkout

Both PayPal and Visa announced that the credit card service would soon be available to the platform’s merchants.

Visa and PayPal have both announced that Braintree mobile payments using merchants will soon have access to Visa Checkout. Braintree is PayPal’s payment processing company catering to online companies. Some of the more notable brands using these mobile payments include Uber, Pinterest, Airbnb and Evenbrite.

With Braintree, merchants can accept a spectrum of different types of online payment options.

The Braintree mobile payments platform lets merchants accept transactions by way of a mobile app, online and in-store. Soon, it will also include Visa Checkout as an option. In this way, Visa cardholders will be able to make a payment to these merchants using any connected device. Visa Checkout is already being used by several online merchants including Walgreens, Best Buy and Starbucks.

A statement from the credit card company pointed out that Visa Checkout will bring familiarity to Braintree mobile payments.

Braintree mobile payments - Open Sign with VisaVisa senior vice president of digital solutions, Sam Shrauger, said “With the Visa card at the center of the payment experience, Visa Checkout brings familiarity and trust to digital shopping offered by Braintree’s customers — some of the most innovative merchants driving eCommerce and mCommerce today.” He also added that Visa is “thrilled” with their new partnership with Braintree and PayPal for improving the way credit cards work on any connected device.

Merchants in the United States will gain access to Visa Checkout through the Braintree SDK in early 2017. The seamless integration of that SDK makes it possible for merchants to enable new buying experiences and payment options. At the moment, there are 14 million consumer accounts with Visa Checkout as well as thousands of merchant accounts.

This new agreement between PayPal and Visa has arrived at a time when some of the heat has eased in the rivalry between the two companies. They announced a strategic partnership in July. That brought the largest global payment network together with the biggest digital payments network. With Braintree mobile payments there will be improved choice for consumers paying with PayPal accounts. The companies feel this is taking them both “on a new path.”