Tag: paypal

Of all the online orders processed by the payment platform, one third were transacted over mobile.

According to new PayPal mobile commerce data, one third of online purchases on Thanksgiving and Black Friday using that payment method were from smartphones or tablets.

Mobile devices made up one third of the total payment volume over PayPal on those two days.

These PayPal mobile commerce statistics also help to illustrate the importance of that payment platform to e-commerce as a whole. It is clear that consumers are using this transaction method on an increasing basis to complete their online purchases. When it comes to some of the top shopping days of the year such as Thanksgiving and Black Friday, that can make a significant impact on retailers’ bottom lines.

The recent data suggesting that one third of PayPal payments for online purchases on those two days only underscores reports from other sources. Data analyses from other firms also suggest a similar trend where mobile accounted for about a third of Black Friday online spending.

The PayPal mobile commerce figures align very closely with the data from Adobe regarding Black Friday.

Adobe’s data pointed out that online sales during that one shopping day broke the $3 billion mark. It also pointed out that mobile devices accounted for just over a billion of those transactions.

The new figures from PayPal only add more weight to the confirmation of that trend. This also helps to provide insight into a larger part of the market, as its data adds to that from other payment methods.

PayPal currently has more than 192 million active customers as well as 15 million active merchants.

The shopping trend for both Thanksgiving Day as well as Black Friday revealed that about one third of its online purchases were through PayPal mobile commerce. This helps to show that it was not just a single day blip but that it may be a consistent trend in online shopping. This was particularly true as the total payment volume was not the same on both days. Still, the percentage of mobile shopping remained steady despite the difference in total spending.

According to the results of a recent analysis, businesses in Australia aren’t keeping up with consumer device use.

PayPal Australia released a report that said Australian mobile commerce is lacking. It stated that businesses simply aren’t keeping up with the way consumers are using their smartphones. This includes many of the different ways in which consumers regularly use their devices.

Mobile device uses analyzed by PayPal for the report included everything from researching a brand to mobile payments.

PayPal released its Australian mobile commerce report as a part of its first ever mCommerce Index. This report will be issued biannually. It will look into the trends in smartphone based shopping and payments within the country.

Among the central report findings was that even though 71 percent of consumers in Australia are using their smartphones to make payments, only 49 percent of companies have mobile optimized.

According to the report, all businesses in the country could benefit from mobile commerce optimization.

Libby Roy, the managing director at PayPal Australia, explained that each business has its own mobile commerce level needs. However, Roy also underscored the fact that all businesses are able to benefit from it in one way or another. “What’s clear is that there are a lot of consumers that are very comfortable using mobile, and businesses need to get on board.”

Roy explained that everything from having an app to simply having a social media presence is important. It is up to businesses to understand the ways in which they can benefit their customers through mobile commerce. This simultaneously allows them to determine how they can grow their own success.

The report indicated that one in three Australians were making weekly mobile payments. One in ten Australians spend over $1,000 per month using smartphone based transactions. On average Australians are using their mobile devices to make $330 in purchases on a monthly basis. And yet, Australian mobile commerce offerings are not keeping up with that consumer shopping trend. What makes the mobile shopping trend a challenge to measure is that consumers use mobile and non-mobile business interactions in combinations with each other before completing a final transaction.