This type of advertising and promoting is growing in popularity, but it does come with drawbacks.
Businesses have been working hard to get the very most out of social media marketing in the hopes of being able to connect with customers and prospective clients without having to spend a large part of their overall advertising budget.
However, while this channel has opened up a world of opportunities, it is also coming with risks.
Among the risks that are now being associated with the use of social media marketing are data breaches and identity theft. For this reason, it is very important that businesses of all sizes pay attention to the way in which they are using the various networks such as Facebook, Twitter, Google+, LinkedIn, and others, and recognize what they could be inadvertently sharing if the wrong person were to make his or her way in.
Many of the largest social media marketing sites have already experienced events involving data breaches.
Among the online and mobile security risks that are being associated with the use of social media for advertising and promoting purposes is the dreaded data breach. However, intellectual property theft is also becoming problematic and many companies overlook this particular threat. It is a good idea for businesses who are using this channel within their marketing strategy to identify the types of risks that they face so that proper preparations can be made.
In a recent story published by Merchants Information Solutions vice president, Mark Pribish, there were five risks that were underscored as being the most important to businesses using social media. These could be deliberate or entirely unintentional and included: making misleading or false claims, infringing on copyrights or trademarks, using intellectual property without permission, posting confidential information or trade secrets, or sharing customer or employee information in a way that could provide a cyber criminal the data they need for a data breach.
While most would agree that the threat of online and mobile security events is not enough to justify stopping the use of social media marketing, the consensus is that proper preparations can make all the difference in keeping data secure and avoiding legal struggles.
Digital commerce is here to stay and as more people get their hands on mobile devices, the issue of security is becoming more important. Most people have no problem buying things online, so they don’t take time to worry about security. It only takes one misstep to fall prey to exploitation, however, and that could have serious financial consequences. There are some ways you can protect yourself, of course, and it might be worth your time to make sure you’re safe online.
- Be Careful About What You Share
Sharing anything online should be done with caution. Information isn’t always safe, and there are malicious groups out there that would use any information you provide for personal gain. Be careful about sharing personal info with third party groups that claim to represent retailers and be especially cautious about who you share your mobile device with. When you hand over your mobile device, the person using it could easily access any financial information you have stored on it.
- Watch Out For Suspicious Sites
Not all websites are safe. Some exist for the sole purpose of stealing your information by disguising themselves as reputable e-commerce portals. One way to ensure the legitimacy of a website is to look at its URL. If you’re going to make a transaction online, look for the “https” at the beginning of a URL. This means that the site is encrypted, meaning that it has some degree of legitimacy. Even sites with an “https” can be fraudulent, however, either because they’ve been compromised by a malicious group, or for a wide range of other reasons. When in doubt, you can always search a company’s reputation on the Internet.
There are many dangers that lurk in the digital world, and not all of them are readily apparent. Being suspicious of something doesn’t mean you’re being overly paranoid, it just means that you’re being safe. You can find out a lot about a company by looking them up online. If there’s a lack of information online, that may be a sign of trouble. If you’re dealing with an organization you don’t trust, make sure you record all purchase information. This could come in handy if you have to combat a fraudulent charge in the future.
Being safe online can be a time consuming process, but the consequences for not protecting yourself could be much worse than you imagine. For the most part, buying things online is simple and not dangerous in any way, but taking the time to protect yourself could help you avoid problems in the future, especially if you ever attempt to purchase from a company you’re not familiar with.
