Tag: online sales

Mobile commerce having an impact on online sales

IMRG, a retail industry association based in the United Kingdom, has released a new report concerning mobile commerce. The report shows that mobile shopping is becoming more common among consumers. This may be due to the fact that mobile commerce firms are beginning to take issues like security and efficiency more seriously. As mobile commerce platforms become more secure, consumers are becoming more likely to use these platforms. Efficient platforms also improve the shopping experience, further encouraging consumers to participate in mobile commerce in the future.

23% of online sales now come from mobile devices

The report shows that mobile commerce now accounts for 23% of online sales in the second quarter of 2013. This is an 11.6% increase over what mobile sales had been during the same period in the previous year. While sales are increasing, the report shows that mobile devices are primarily used to research products rather than purchase them outright. While this means that more consumers are using their mobile devices to enhance their shopping experience, it shows that many have yet to ease into the mobile commerce space.

Survey shows majority of smartphone owners have yet to make a mobile payment

A similar survey was recently released by market research firm Econsultancy that shows 51% of smartphone owners have not made a mobile payment with their device in the past six months. Many of these consumers have expressed interest in mobile commerce, but have chosen not to participate due to security concerns and other issues. Security is currently one of the most significant hurdles barring the aggressive progress of the mobile commerce sector.

Security proves to be a problematic issue for mobile commerce

As mobile commerce platforms become more secure, consumers are likely to show more interest in them. Mobile commerce has become popular for consumers and hackers alike, with the latter being drawn to the sector by the abundance of financial information that is readily available therein. Some platforms have been criticized for their lackluster security features, which have placed financial information at risk of theft and exploitation in the past, but this criticism has helped the mobile commerce sector become more aware of the threats that exist in the digital world.

Online sales expected to jump as Christmas draws near, according to eCommerce Websites

Online sales are expected to see a significant jump in the days leading up to Christmas, according to research from eCommerce Websites, an e-commerce website development firm. The firm notes that it has been seeing a spike in the number of consumers that are using online mediums to purchase products. eCommerce Website draws on information from a recent PayPal study that shows that online sales throughout the world accounted for more than $1.2 trillion during 2012.

Consumers show interest in online shopping

eCommerce Websites suggests that businesses, both large and small, prepare to see higher online traffic as the holidays draw closer. While many consumers have finished their holiday shopping, taking advantage of the major deals that were offered by retailers during the Thanksgiving shopping weekend, many more tend to wait until the very last minute in order to purchase gifts for their loved ones. Online mediums are perfectly suited to meet the needs of these consumers by providing them a way to get through the last of their holiday shopping without having to compete with crowds.

E-commerce platforms must be bolstered to meet consumer demands

In order to better accommodate consumers, eCommerce Websites suggests that businesses bolster their e-commerce sites. During the Thanksgiving shopping weekend, many e-commerce sites from some of the world’s largest retailers experienced problems because of the massive level of traffic they experienced. This traffic caused slow-downs on several e-commerce platforms, leading to complaints from consumers who were keen on buying products that they were interested in. eCommerce Websites notes that having a capable e-commerce platform is necessary for businesses to take advantage of the growing number of mobile consumers.

Mobile commerce may see further growth during Christmas

The holiday season is still in full swing and that could be good news for mobile commerce. Thanksgiving, Black Friday, and Cyber Monday have all proven to be popular holidays for mobile commerce. Christmas is expected to see similar results, with a huge number of consumers expected to use their mobile devices to purchase gifts for themselves and for loved ones.