Tag: online marketing

While general online marketing was once every business’s primary focus, you now need to adapt your strategy to a variety of devices and gadgets…

and that most importantly includes mobile marketing. Consumers use their phones for the majority of their online activity, including scouting out new websites, businesses and ordering online shipments. With this in mind, it’s crucial that your marketing strategy is adapted to mobile, and here’s how to do it.

SEO Strategy Specifically for Mobile Searches

Having an optimized SEO strategy is one thing, but did you know that it needs to vary for different devices? Mobile search is significantly different to desktop searching via Google, which means relevant content needs to be adapted to mobile searches, and this means tailoring your SEO specifically for mobile.

As you’ll know yourself, when you are searching on your mobile phone, it tends to be for either a quick enquiry during the course of your day, or else during a time when you’re not prepared to read pages of text scrolling on your computer, and prefer to have succinct answers to your questions. This, therefore, is exactly how your content needs to be tailored.

Content should be informative and brief, and as minimal as possible, along with a fast page loading time and a responsive design, meaning that consumers can easily see all the tabs and buttons.

Consider a Mobile App

Along with a higher rate of mobile usage for consumer activity, there is also a significant rise in the popularity of apps. Most businesses have an app alternative to their website, making transactions and business a lot easier. A brand app can be a worthwhile investment to improve the user experience of your customers and increase positive interaction.

When it comes to developing system items such as apps and getting to grips with development in technology, an educational background in the field can really help. If you’re looking to further your understanding of computer technology, it may be a good idea to consider an electrical and computer engineering degree to further your technical expertise and apply it to your business.

Incorporate Mobile Ads

With ad-blocking capabilities on the rise, especially on smartphones, it can be difficult to maintain a good mobile ad campaign without forcing someone to block it or become annoyed by constant interruptions and pop-ups. However, mobile ads are beneficial to your business, so if you can incorporate them in a non-disruptive manner, you should try to do so. Interactive ads and engaging videos can be a better format to do this.

Enable Geolocations

Consumers like to know what is happening around them, and receive information and alerts which are applicable to their location. That’s why geolocation capabilities are great features of mobile marketing. The possibilities are endless with geolocation; you could develop your app to attune to a consumer’s location and present information relevant to that, or offer promotions or discounts relevant to where the customer might be.

This will allow people to be able to stop the personalized advertisements from following them around online.

For users who don’t like Facebook ads that follow them wherever they happen to go on the internet, the social network is now providing the option to block this from happening.

These personalized ads were first introduced last year to be displayed on sites off Facebook.

In this way Facebook ads were displayed on and off the social network’s site, based on the other websites and apps that people were using. The global deputy chief privacy officer at the social network, Stephen Deadman, explained that “Today, we’re introducing an additional way for people to turn off this kind of advertising from the ad settings page right on Facebook.”

This allows Facebook ads to be blocked from the company’s site, instead of having to use other services.

Previously, it was possible for internet users to be able to block the ads through the AdChoices program from the Digital Advertising Alliance, or by altering the settings directly on the iPhone or Android based smartphones. With these latest changes, it is now possible for this same goal to be accomplished directly through the Facebook site.

Although Facebook has been serving users ads based on the content on which they have previously clicked “Like,” a broader program was launched last winter. In December of last year, the company posted “Let’s say that you’re thinking about buying a new TV, and you start researching TVs on the web and in mobile apps,” adding that “We may show you ads for deals on a TV to help you get the best price or other brands to consider.”

The new option on Facebook allows a site user to opt-out. This means that the targeted Facebook ads will automatically be turned on, and they will remain that way be default unless a user actively goes to the “Settings” tab and changes the preferences for the social network’s advertisements.

The company has stated that it will continue to use the data that it collects by way of the use of the “Like” button on other websites in order to provide them with relevant advertising on Facebook.