Tag: online marketing

Targeted Facebook ads can be blocked by users

This will allow people to be able to stop the personalized advertisements from following them around online.

For users who don’t like Facebook ads that follow them wherever they happen to go on the internet, the social network is now providing the option to block this from happening.

These personalized ads were first introduced last year to be displayed on sites off Facebook.

In this way Facebook ads were displayed on and off the social network’s site, based on the other websites and apps that people were using. The global deputy chief privacy officer at the social network, Stephen Deadman, explained that “Today, we’re introducing an additional way for people to turn off this kind of advertising from the ad settings page right on Facebook.”

This allows Facebook ads to be blocked from the company’s site, instead of having to use other services.

Faceook Ads - BlockPreviously, it was possible for internet users to be able to block the ads through the AdChoices program from the Digital Advertising Alliance, or by altering the settings directly on the iPhone or Android based smartphones. With these latest changes, it is now possible for this same goal to be accomplished directly through the Facebook site.

Although Facebook has been serving users ads based on the content on which they have previously clicked “Like,” a broader program was launched last winter. In December of last year, the company posted “Let’s say that you’re thinking about buying a new TV, and you start researching TVs on the web and in mobile apps,” adding that “We may show you ads for deals on a TV to help you get the best price or other brands to consider.”

The new option on Facebook allows a site user to opt-out. This means that the targeted Facebook ads will automatically be turned on, and they will remain that way be default unless a user actively goes to the “Settings” tab and changes the preferences for the social network’s advertisements.

The company has stated that it will continue to use the data that it collects by way of the use of the “Like” button on other websites in order to provide them with relevant advertising on Facebook.

Display is driving mobile ad revenue over smartphones

New data is showing that there has been a growth of 114 percent in that specific area of earnings.

A new report from the Association of Online Publishers (AOP) and business advisory firm, Deloitte, has shown that mobile ad revenues have driven a growth of 114 percent in smartphone display over the span of the previous 12 months.

The data revealed that there was also a great deal of overall growth in earnings from mobile advertising.

Among UK publishers, there was a growth of 80 percent in mobile ad revenue during this year’s first quarter, when compared to the figure from Q1, last year. According to the report, the main driver of this growth was the rapid rise in smartphone display earnings (114 percent), with tablet display ad revenues rising at a healthy but notably lower rate of 47 percent.

The rate of growth that was seen through mobile ad revenue was considerably greater than that of digital overall.

Mobile Ad Revenue - DataIn the AOP & Deloitte Digital Publishers Revenue Index Report (DPRI), it was stated that the overall increase in advertising revenues was 5.6 percent. That rate is slower than it has been over the quarters previous to Q1 2015. Another area in which there has been a steady and promising source of ad revenue has been in online video, where there was a 17 percent higher growth rate recorded by digital publishers than had been seen during the first quarter of 2014.

The desktop display ad revenues, on the other hand, saw a drop of 6 percent in the first quarter of this year when compared to the same quarter last year. This indicates that some of the market that had once belonged to desktop could be moving its way over to the mobile marketing sector, instead. As media consumption occurs over smartphones and tablets at a steadily growing rate, online publishers are starting to realize how important it is not to miss out on targeting those device owners with their advertising, as well.

This marketing trend does not appear to show any indications of slowing and so it is being predicted by a growing number of firms that the path of mobile ad revenue will only continue in its current direction.