Omate X is the company’s first companion watch.

One of the biggest complaints consumers have against smartwatches is that they are not fashion-friendly, but the latest wearable device from Omate, which promises both compatibility with iOS and Android devices, has managed to design a watch that not only syncs with smartphones, but is affordably priced and has aesthetic appeal.

The Omate X offers a simpler user face than the Omate TrueSmart.

The new wearable has fewer functions than the TrueSmart. However, since it has been developed to be a companion device to a smartphone, in a similar way that Android Wear and Pebble are, it is not surprising that it lacks certain elements that a standalone device has.

The Omate X can be paired with an iOS device running iOS 6 or later or Android devices running 4.3 or later, over Bluetooth 4.0 low energy. It can display notifications of incoming messages, calls, social media updates, and other details from the wearer’s phone. Some of its other features include displaying weather information, customizable options (ex. clock, wallpaper, etc.), and it can function as a remote control for music playback on the user’s phone. Omate is also working on adding voice controls.

Omate’s attractive smartwatch comes with chic removable straps.

The straps that come with this wearable technology are genuine leather. Not only can the straps be removed, but wearers can swap the original strap with any strap that is 22 mm in size, providing them with more fashion control.

The watch’s 1.54 inch display is a 240 x 240 pixel TFT LCD curved touchscreen. The battery life of the 400mAh battery lasts up to a week with a single charge. On the side of the watch there are accelerometer buttons for power and to activate and control home functions. It also has a 3-axis motion sensor.

Beginning September 1 until September 30, the Omate X smartwatch will be available for pre-order for $129, which is less than half the cost of the Omate Truesmart ($299). The company intends to start shipping out the product in October and the first 1,000 pre-orders will receive a watch engraved with an Early Bird/Limited Edition serial number.