It is clear that the adoption of this type of smartphone based transaction still has a long way to go.
A recently released study has now revealed that it is Europe that currently holds the top spot for the adoption of mobile payments, while at the same time, North America appears to be lagging behind the rest of the world in this same category.
This study was conducted during the period up to the point in which Apple Pay was launched in the U.S.
This study was conducted by a payment technology company based in Amsterdam called Ayden. The report on the research was included in its Q3 Mobile Payments Index. The data that was considered within this report runs up to the point at which Apple Pay rolled out in the United States. This could mean that from that point forward, the situation may change if it does turn out that the estimated 10 million Americans who have devices compatible with that service decide to actually use it.
Some believe that the awareness of mobile payments, alone, will start to improve its use in North America.
According to the report, mobile devices made up 23.3 percent of all of the online payments that were completed within the three month span that finished on September 30. This represents a growth in the worldwide use of these transactions of a sizeable 21.4 percent when compared to the quarter beforehand, which closed at the end of June. Among all of the various regions that were considered within this report, Europe was at the very top of the adoption of this technology.
Smartphone payments in Europe made up 24 percent of all of the mobile based transactions in the world. Asia came in second by contributing 17 percent of those transactions. That said, it was Asia that was seen as the most rapidly growing in terms of adoption and use of these digital payments. Its year over year growth rate was recorded to be 58 percent, said the report.
North America was at the other end of the scale. It sat at 16.7 percent of the total mobile payments around the world, and remained pretty much unchanged in that figure when compared to the previous quarter.
This represents a considerable increase in the amounts that banks were spending on this IT last year.
An Ovum report has just been released, in which its results have shown that retail banks around the world will be boosting their spending on technology by 3.4 percent, this year, which reflects a serious growth in the mobile payments sphere.
This will bring the total amount that banks intend to spend on IT up to $118.6 billion, worldwide.
The Ovum industry analysts released their forecasts that said that North America’s retail bank spending on mobile payments and other technologies will increase by 3.3 percent. Europe would be seeing a rise in its spending by 1.8 percent. It is Asia that will see the highest amount of spending growth, with an increase of 5.1 percent.
In the mobile payments and banking report Ovum stated that the importance of this channel is evident.
The business trends report indicated that mobile payments and banking would become a “clear IT investment priority in 2013” for retail banks. It also indicated that the amount of spending for all online channels would grow by 6.2 percent this year. That included smartphones, tablets, and PCs, alike.
Also included in the report, was the speculation that data privacy and credit risk management would be among the primary drivers of technology spending in terms of 2013’s mobile payments and online banking. It stated that the worldwide MIS investment would hit the $6.4 billion mark before the year is over. It also pointed out that banks in North America would be spending $2.3 billion in this domain, and this will represent 5.1 percent of the overall spending within that department.
Ovum’s release indicated that within that continent, the growth in the spending for technology was an indicator of increased efforts to reduce costs and to place more concentration on various digital channels and marketing efforts that would help those financial institutions to boost their revenue growth alongside customer satisfaction.
Ovum senior analyst for financial services technology, Jaroslaw Knapik, explained the predictions about mobile payments and technology spending by saying that “Whilst regulatory compliance has certainly fuelled a significant amount of the investment predicted in the forecast, it is by no means the sole driver,” adding that “The level of investment in digital channels gives a clear indication that banks are fully cognizant of the growing expectations of their customers, as well as the opportunities they present.”
