Tag: NFC terminals

On Track Innovations receives massive order for NFC terminals

| October 18, 2012

 

On Track Innovations announces $2 million order for NFC terminals

On Track Innovations, a leading developer and marketer of NFC-enabled products, has announced that it has received a $2 million order for its NFC payment terminals. These terminals are able to facilitate mobile transactions between a business and consumer at point-of-sale through the interpretation of digital information transmitted by an NFC-enabled mobile device. The demand for these terminals has been growing quickly in recent months due to the expansion of mobile commerce and the growing availability of NFC-enabled devices.

Company plans to deliver systems throughout 2013

On Track Innovations plans to deliver its NFC terminals to its customers during the latter months of 2012 and throughout 2013. The company notes that the $2 million order it has received represents orders from several companies around the world, all of which are preparing for the arrival of NFC-enabled devices and the growth of mobile commerce. The terminals will allow these companies to accept mobile payments from platforms supported by MasterCard, Visa, American Express, Discover, and other financial institutions.NFC Terminals

On Track Innovations has already delivered 50,000 units this year

Earlier this year, On Track Innovations announced that it had delivered more than 50,000 NFC terminals to customers around the world, with many located in Europe and the U.S. Both regions represent the strongest growth of the mobile commerce industry, with the penetration of NFC-enabled mobile devices being highest in these markets. These markets have proven the most attractive to mobile commerce companies because of the high interest consumers seem to have in mobile payments.

Mobile commerce growth driving demand for NFC terminals amongst businesses

The companies that have ordered NFC terminals from On Track innovations have not yet been disclosed. The identity of these companies may be revealed at a later date, at the discretion of On Track Innovations. For now, the order represents a sign that the mobile commerce industry is establishing a stronger presence around the world and pushing companies to prepare to serve consumers that are eager to participate therein.

Mobile commerce may be boon for web merchants

| October 15, 2012

Web merchants may be starting to feel the need to embrace mobile commerce

Mobile commerceMobile payments are rapidly gaining the adoration of consumers around the world. Being able to make purchases for goods and services without using any kind of physical currency is considered to be both convenient and straightforward. For consumers, the advent of mobile commerce simply means a new way to pay for the things they want. The rise of the mobile commerce industry could mean something else entirely for online businesses that rely on the Internet and electronic mediums to serve customers.

Evolution of the Internet brings about significant changes to global market

When the Internet was young, web merchants used to cater only to the most tech-savvy of consumers. Now that everyone seems to have an intimate familiarity with the Internet, web merchants have had to adapt to appeal to a wider, more varied audience. Mobile commerce is the latest challenge that web merchants will have to adapt to or risk being left behind by consumers, lost in the ever growing tide of competition.

Web merchants have flexibility in mobile commerce pursuits

Web merchants have a variety of ways they can approach the issue of mobile commerce, but the vast majority of these approaches rely on NFC technology. Platforms like Google Wallet and the imminent Isis enable consumers to make payments using their smart phones, but businesses must be equipped to facilitate such transactions. Web merchants have some flexibility in the platforms they choose to support because they are not limited to physical technology, such as NFC terminals. This flexibility allows merchants to engage consumers who favor various types of mobile commerce platforms.

Platforms could be ideal for reaching out to consumers

Web merchants embracing mobile commerce will likely find NFC-based platforms ideal for marketing new products, discounts, and loyalty programs. Such initiatives can ensure repeat business, especially if consumers are treated with a memorable and well-crafted experience. Despite the benefits that mobile commerce can bring to web merchants, however, some businesses are expected to see more success in their endeavors than others. Whether mobile commerce is the best option for web merchants in an evolving world market is difficult to say for sure.