Tag: nfc tech

NFC technology is finally beginning to gain ground

| October 30, 2013

The growth of the use of this tech has been quite slow but people are adopting near field communication.

It has been slightly over one year since mobile payments companies, such as banks and network operators, had been doing everything they could to make sure that they had worked NFC technology into their systems so that they would be able to keep up with what they felt was an overwhelmingly large opportunity as enabled devices would flood the marketplace.

They were under the impression that Apple would soon be releasing an enabled device.

Since that time, several Apple devices have been launched and not one of them has included the NFC technology that had been anticipated. Though the preparations for near field communications had skyrocketed, and the tech had been worked into everything from mobile wallets to marketing, the growth of the penetration of the actual devices occurred much more slowly than anticipated.

iPhones still do not feature NFC technology among their options and companies have had to look to other avenues.

nfc technology shows promiseGoogle Wallet, Isis, and even MasterCard have all recently announced that although they have not abandoned their use of NFC technology, they are implementing additional methods in order to make sure that their services would be accessible by a larger number of consumers. For the most part, this has meant that QR codes – the two dimensional barcodes that had once been believed to have limited days left because of the upcoming popularity of near field communication tech – have been added to these massive systems.

That said, it appears that all is not lost for NFC technology. The majority of the latest Android smartphones do contain these chips and as they start to spread throughout the world – and dominate the shipments of smartphones on a global scale – it has meant that systems relating to this tech are starting to launch. Though they haven’t taken off at the rate that had been initially expected, they are now experiencing a healthy, moderate growth.

In fact, according to Strategy Analytics market research, though the expectations for the demand for NFC technology have been reduced, it is still estimated that by the end of 2017, payments using this tech will have reached $48 billion.

NFC technology based mobile payments rolling out from Sony

| October 15, 2013

The electronics company has announced that it is launching in Hong Kong by incorporating its tech into Octopus.

Sony Corp. has announced that it will be incorporating its FeliCa NFC technology into the popular Octopus contactless smart card program in Hong Kong, which will mean that riders will be able to use mobile payments to pay for transportation as well as retail purchases.

The public pilot launch was announced by Octopus Cards Ltd. for the first mobile payments service through the company.

The mobile payments service through Octopus will be enabled with the Sony FeliCa compatible NFC technology SIM card product, which they have called the Octopus Mobile SIM. This is the latest element to a broader effort being made by Sony to incorporate mobile solutions on a global scale.

The NFC technology SIM cards are SIM devices are compatible with near field communication.

Sony - NFC TechnologyThis gives people with smartphones that are NFC technology enabled the ability to take advantage of the tech for mobile payments purposes in what they are calling a secure and multi-application format. This new partnered project with Octopus Cards Ltd. will make it possible for consumers to be able to use their devices to access the same services as those that are already available through the conventional products and cards already available through Octopus.

In order to use their devices in this way, consumers must install the Octopus payment applet based on FeliCa, for Octopus payments services on the Gemalto supplied NFC technology SIM card and then insert that card into their smartphone which is already compatible with near field communications.

The Sony Xperia models (including the Xperia V, Z, ZR, Z Ultra(3G), Z Ultra(LTE) and Z1) will be the first to be compatible with the NFC technology services, as they will be sold with the special SIM cards pre-installed when purchased with a subscription to the PCCW-HKT local mobile network operator’s paid service plan. The contactless FeliCa IC card tech has been built into Japanese mobile phones since 2004. Since that time, many different compatible services have been developed, from electronic money to public transportation fare and various forms of services involving ID.