Tag: nfc mobile

Korean vehicle manufacturer, Hyundai, will soon replace car keys with smartphones.

Hyundai has just made a new high tech announcement in which it revealed its latest NFC technology smartphone system that will use a driver’s mobile phone to replace traditional car keys.

The auto manufacturer predicts that this option will become available on some 2015 models.

This means that within two years’ time, drivers may be able to use NFC technology enabled smartphones to lock and unlock their cars, as well as to turn them on. This cutting edge technology uses the latest in smartphone features in a brand new way for added convenience and comfort.

Unlocking the vehicle will be as simple as waving the NFC technology enabled smartphone over the window.

The window of the vehicles will be equipped with an electronic tag that reads NFC technology communications. This way, a simple wave of the device is all that is needed to lock or unlock the doors. Hyundai is calling this its Connectivity Concept.

A statement from the chief operating officer at Hyundai Motor Europe, Allan Rushforth, said that the Connectivity Concept highlights the auto manufacturer’s philosophy for using the latest technologies that are accessible to a broad spectrum of customers. Rushforth explained that “With this technology, Hyundai is able to harness the all-in-one functionality of existing smartphone technology and integrating it into everyday driving in a seamless fashion.”

The NFC technology features were demonstrated by the company in Germany, where it gave a preview using the concept version of its small popular car, the i30. Models using these features should become available as early as 2015. Also in those vehicles will be an expanded use of the smartphone chips, which will allow the devices to rest into a central console featuring a 7 inch display.

That way the NFC technology will be able to provide the information system of the vehicle with a number of in-car preferences, such as synched music, radio station choices, navigation route data from the contact list, and seat and mirror settings, all while charging the device. Each driver profile will be saved separately.

Proxoma and Smartrac aim to take NFC marketing to the next level

Proxama, a provider of NFC and mobile marketing technology solutions, has announced its partnership with Smartrac, a developer and manufacturer of RFID transponders and inlays. Through this partnership, the two companies aim to showcase the potential of NFC technology in the marketing sector. The technology has long held promise for advertising, but has seen limited use over the years. NFC is most often used in mobile commerce as a way to facilitate mobile payments from smart phones and tablets.

New NFC marketing services coming to brands in 2013

Through this partnership, Proxama aims to work with several popular brands and advertising agencies beginning in 2013. Proxama believes that these brands and agencies could benefit from the use of NFC technology, as it will provide them with a way to engage consumers in an interactive fashion. Smartrac has been experiencing increasing demand for NFC technology solutions from its customers and is eager to begin developing such solutions.

Proxama leverages experience to provide new services

Proxama already has a wealth of experience in using NFC as a mobile marketing tool. The company is expected to leverage this experience to provide brands with powerful solutions that could produce promising engagement opportunities with consumers. Through its partnership with Smartrac, Proxoma aims to provide retailers, advertisers, and media owners with the tools they need to develop dynamic NFC-based marketing campaigns. While such campaigns have been used by major brands in the past, such as 20th Century Fox, NFC-based marketing can often be a hit-or-miss issue.

Lack of NFC-enabled devices may be problematic for some

In order for consumers to interact with NFC marketing campaigns, they must have an NFC-enabled mobile device. These devices are equipped with NFC chips that can decipher the information contained within NFC-based marketing materials. Currently, these phones are somewhat rare, but device manufacturers are working to remedy this issue. With the scarcity of NFC-enabled mobile devices, it is difficult to say for certain whether NFC marketing will be able to provide brands with the reach they need to connect with mobile consumers.