Tag: nfc mobile devices

Consumer fatigue threatens Apple in Asia

The iPhone continues to be a rampaging success in the U.S. and European markets, but fatigue may be setting in for those in the Asian market. Some of Asia’s most influential cities are beginning to show signs of iPhone fatigue, especially as a new generation of consumers, who have grown up steeped in technology, begin to show less interest in the popular mobile device. Consumers in both Singapore and Hong Kong are beginning to look for alternatives to Apple, which may have a dramatic impact on the company’s future.

Apple continues focus on mobile world

Apple has seen remarkable success in its mobile ventures and has adopted a very strict focus on the mobile world in general. The introduction of the iPhone solidified the company’s hold on the mobile space. As the years have gone by, the company has introduced several new iterations of the iPhone, each featuring new technology and services that Apple believed to be ideal for consumers. The company has also entered into the tablet market with the iPad, a venture that has also proven to be rampantly successful.

Market share dropping quickly in Singapore

While Apple has enjoyed the worldwide success of its various mobile products, its grasp on the Asian market is beginning to loosen. This is due to a number of factors, including iPhone fatigue, and the desire that many consumers are showing for other brands, particularly those from Samsung. According to StatCounter, a traffic measuring service that collects data from more than 3 million websites, Apple’s share of mobile devices in Singapore dropped significantly in 2012. StatCounter shows that in this month alone, Apple’s market share dropped by 50%.

Consumers in Hong Kong and elsewhere show favor for Android

Similar results are being seen in Hong Kong. Approximately 30% of all mobile devices therein come from Apple. In both markets, the Android platform is picking up much of the slack. This may be due to the fact that some of the latest Android devices include NFC technology, which allows for a wide range of new services, including mobile commerce, that are absent from t he iOS platform.

NFC technology poised for market boom

NFC technology is becoming more commonplace as consumers become more comfortable with the services it can provide. The technology is well known for its use in mobile commerce, wherein it is able to facilitate mobile payments from smart phones for physical products. The technology also has uses in marketing and information distribution and is quickly becoming an ideal way for companies to stay engaged with mobile consumers. Despite the growing popularity of NFC technology, relatively few consumers can engage in the services it provides because of the lack of NFC-enabled mobile devices.

NFC-enabled devices currently in low supply

In order for consumers to make use of NFC-based services, they must have a device that is equipped with an NFC chip. This chip allows a device to interface with a payments terminal, NFC tag, or other service that relies on the technology. Currently, the availability of NFC-enabled mobile devices is low, with the majority of such devices encompassed in the Android platform. The iOS platform does not support NFC technology despite growing demand coming from consumers. The lack of NFC-enabled devices has made it difficult for mobile commerce and other NFC-based services to gain traction with consumers.

ABI Research predicts 2 billion NFC-enabled devices by 2017

According to ABI Research, the availability of NFC-enabled mobile devices is expected to grow exponentially over the next few years. This is due to telecommunications and technology companies heeding the demands coming from consumers and working to meet their needs. The research firm expects more than 2 billion smart phones will be equipped with NFC technology by 2017. Shipments of NFC-enabled devices are expected to pick up as well as these products exit their trail phase and companies deem them commercially viable.

New devices expected to make NFC technology more familiar with consumers

With the availability of NFC-enabled devices on the rise, more consumers are expected to gain access to the wide array of NFC-based services that are being offered to them. There may be some challenges that companies and consumers will have to overcome, especially in the realm of mobile commerce, but NFC technology is expected to become a staple of mobile technology and service in the near future.