Tag: nfc forum

Interest group to tackle issues concerning NFC technology

NFC technology was once the cornerstone of mobile commerce. The technology helped bring mobile payments into the limelight because of its ability to facilitate quick data transfer from one device to another. While NFC technology is still a focus in some areas of mobile commerce, the industry is beginning to move away from the technology because of its relatively low adoption rate and concerns regarding its security. The NFC Forum, a trade association that developers standards for the use of NFC technology, has created an interest group that aims to explore the ways the technology can be used in the realms of mobile payments and transportation.

NFC Forum aims to promote use of technology for transportation and mobile payments

The NFC Forum has been promoting the capabilities of NFC technology, especially when used in mobile commerce, for more than a decade. The organization has established many of the standards that govern the use of the technology today. The NFC Forum has been seeing the position of the technology in the mobile commerce realm steadily diminish and has been looking for ways to encourage the continued use of the technology as a medium for mobile payments.

NFC could be very useful in the realm of transportation

The new interest group established by the NFC Forum aims to discover new ways to use NFC technology for mobile payments and for transportation. In terms of mobile commerce, the use of the technology is fairly straightforward, but the group will focus on finding ways to improve the efficiency and security of NFC-based mobile payments. The technology does have some promise when it comes to transportation, as it can be used as a storage medium for electronic tickets for various forms of public transportation.

NFC allows for use of electronic tickets

Using NFC technology, a consumer can store electronic tickets on their mobile device. When they are ready to board a plane, for instance, they can use their mobile device to present their boarding pass, removing the need for physical tickets. NFC has a variety of uses, but there exists a lack of NFC-enabled devices that enable the widespread adoption of this technology. The interest group will focus on highlighting the capabilities of NFC technology in order to encourage its adoption among consumers, businesses, and other parties.

The online search giant has now added itself to the near field communication nonprofit industry association.

Google has taken another step to underline the increasing interest it has in NFC technology by joining the board of directors for the industry association that has taken on the task of moving its use forward on a global scale.

The organization is a nonprofit that is geared toward increasing near field communication use worldwide.

The internet search giant is now a contributor to the NFC Forum, which accepted its participation as of Tuesday. Google, the owner of Android, has a considerable interest in NFC technology for a number of reasons, including its own mobile payments projects which have not been taking off at quite the pace that was expected.

Google had previously been a part of the NFC technology forum at a Principal level.

Following Tuesday, Google’s membership was upgraded to the Sponsor level at the NFC technology organization. Having reached the very top level of membership at the NFC Forum, this entitled the industry giant to a seat on the Board of Directors.

According to the NFC Forum Chairman, Koichi Tagawa, “As both a mobile operating system and NFC payment solution provider, Google brings a great deal of knowledge and experience to our Board.”

The Chairman went on to say that “The NFC Forum – and NFC users everywhere – will benefit greatly from the contributions of Google and our new members from around the world.” This is the belief upon which the organization was founded and that drives it to progress NFC technology around the world for a number of different uses.

The forum has said that it is still adding innovative companies from all over the world to its membership list and that the fact that this roster is growing at such a rate is a clear reflection of the “growing momentum for the adoption and implementation of NFC technology.” Though Google is an important addition to the Board of Directors, the organization does not feel that it will be the last important addition to the group. As adoption and awareness increases, so will the length and quality of this list.