Tag: new mobile app

This new opportunity has just been launched by Appy Hotel as more travelers use their devices for reservations.

The latest statistics are indicating that 65 percent of consumers who make same day hotel reservations do so from their smartphones, indicating that mobile marketing could play an important role in the competition in this industry.

That said, a new app has just been launched to provide hotels with the opportunity to do just that.

The Appy Hotel application is cost free and allows hotels in the United Kingdom to take part in mobile marketing to keep up their competitive edge. The app is available both on iOS and Android systems and gives the ability for hotels to create their own apps that can be accessed on smartphones and tablets. The platform is designed to boost brand awareness, improve guest experience, enhance the relationships formed with customers, and generate more revenue.

The mobile marketing app is available to many different types of properties, large and small, in the U.K.

This includes boutique brands, independently owned properties, and even massive global chains of hotels. Guests are able to download the app to their own devices, for free, in order to learn about the accommodations and services at the hotel, as well as the sightseeing and attractions that are available nearby to the locations. Moreover, they can also use the application to leave feedback for the management.

Once the customer has arrived at the hotel and has checked in, the mobile marketing opportunity turns into a practical room companion for that person. He or she can then book reservations at restaurants, in-house services, and other amenities, and can even make a room reservation for a future stay.

Beyond the launch of Appy Hotel in the United Kingdom, the company behind the app is also currently offering hoteliers the opportunity to create smartphone optimized websites as a part of their overall mobile marketing experience, using the same backend as the app. This gives the hotelier the opportunity to make universal changes across the app and the website in terms of service and menu alterations, and new promotions and deals being offered.

Alt12 targets mothers with new platform

Alt12 Apps, a family-oriented mobile application developer, has announced the launch of a new mobile platform designed specifically for mothers. The company is behind some of the most popular family-oriented applications currently on the market, such as Kidfolio and BabyBump, and is looking to make a strong entry into the burgeoning mobile commerce industry. The new platform is meant to help mothers find products that they may be interested in.

Platform opens the way for mobile commerce

Alt12 has developed a mobile commerce platform that will be integrated with its portfolio of mobile applications. Downloading one of the company’s applications will allow entry into an innovative mobile store that is designed to allow consumers to participate in mobile commerce in a convenient way. The store is curated to appeal specifically to mothers with children of all ages. Alt12 believes that the platform will provide mothers with a positive shopping experience and allow them to find  the products they are most interested in.

Mothers will have access to expansive inventory of products

Currently, the Alt12 mobile store boasts of more than 600 products from a wide variety of companies. Consumers can browse these products in a variety of categories that are suited to their needs. Tech-savvy mothers will be able to find high-tech cameras and gadgets that they can use with their children, while those that are more interested in convenience will find a wind range of products that help make their lives easier.

Alt12 launches platform in time for holiday season

Alt12 is posed to launch the new mobile commerce platform ahead of the holiday season as a way to ensure maximum engagement with consumers. The company has developed holiday-specific features for the platform that will provide users with gift ideas. The company may be able to find significant success through its new platform if it can convince its key demographic that mobile commerce is a much more convenient way to shop and make purchases.