Broadcom continues to show strong support for NFC technology
NFC technology has hit something
of a rough patch in the technology sector, especially in regards to its use in mobile commerce. Much of the mobile commerce industry has been built on NFC technology, but some technology companies, financial institutions, and consumers have expressed concerns over the security of NFC. In light of security concerns, some have begun moving away from NFC technology, hoping to find alternatives without having to abandon the mobile commerce industry. Others, however, continue to show strong support for NFC technology., Such is the case with Broadcom, a California-based chipmaker.
Nexus 4 popularity boosts interest surrounding NFC
Broadcom built the NFC chip and controller that is used in Google’s Nexus 4 mini-tablet device. The Nexus 4 launched earlier this month and Google has seen a great deal of interest for the product, especially in the UK market where stores have sold out of the device due to high demand. The device’s features have been widely praised, especially its use of NFC technology. Broadcom considers the popularity of the Nexus 4 a major win, suggesting that it is attracting more interest to NFC technology by showing off the capabilities of NFC.
Broadcom software freely available
Broadcom has now introduced its NFC software to the Android Open Source Project as well as to the Android 4.2 operating system. This has made the software widely available for anyone interested in using it — for free. Broadcom is well aware of the risks associated with making its NFC software freely available. The company notes that pushing NFC standards throughout the industries that use the technology is a top priority, however. By making its software available, Broadcom aims to help expedite the standardization of NFC technology.
NFC for more than just mobile commerce
NFC technology is widely used as a mobile commerce tool. The technology can allow mobile devices to make purchases in a way similar to credit cards. The technology also has uses beyond mobile commerce and has found some success in the marketing industry. NFC can also be used effectively as a form of wireless data transfer. Broadcom believes that its software can help establish standards in numerous industries that will ensure consumers have a positive experience with NFC technology.
