Tag: MobileGeddon

Mobile search is changing the way we buy vehicles

The internet has already altered the car shopping experience and smartphones have gone a step further.

A recent study conducted by Autoshopper has revealed that more than one in every three people who use the internet to shop for vehicles such as cars, SUVs and trucks, have conducted a mobile search on a smartphone or tablet while actually standing in a dealership.

That represents an increase of a massive 29 percent over the number of people who were doing it in 2013.

Considering the trend toward mobile search, that really doesn’t come as too much of a surprise. After all, earlier in 2015, searches over smartphones and tablets surpassed those that took place over PCs, according to statistics released by Google. It was that trend that brought about the massive wave nicknamed “mobilegeddon” in which Google – and then later, Bing – changed their algorithms in order to favor websites that were mobile friendly, when a search was conducted over mobile devices.

Now, dealerships are paying close attention to mobile search, as it is having a considerable impact on sales.

Mobile Search - SmartphoneSince Google results now favor mobile friendly websites, dealerships have discovered that if they want to be able to stand out to their customers, then this is the type of experience that they are going to have to provide. After all, the last thing that they want to do is have a potential customer standing on their showroom floor while discovering the offerings of a competitor on their smartphones because that rival had a mobile friendly website and therefore received better search results.

Of course, the experience goes far beyond search. As dealerships battle over customers, they are now trying to create a far more seamless experience between the device and shopping in person, so that the two will work together.

Not only are most dealership websites already highly optimized for mobile search, they are also designed to provide a much broader experience that will allow consumers to be able to view additional resources that will help them to make their decisions and to learn what they want to know about the vehicles that they are considering.

Google mobile AdWords get a boost in latest update

As the search engine giant places a growing focus on smartphone and tablet based users, it has also concentrated on mobile marketing.

Now that mobilegeddon is upon us and Google has placed a far more concentrated focus on searches conducted over smartphones and tablets, it has now updated its algorithms to give a boost to mobile AdWords, as well.

This shift in AdWords focus has been made in order to align with the current trends in the marketplace.

Google has now spotted tremendous opportunity in mobile AdWords as marketers are making an increasing attempt to be able to connect with people by way of mobile marketing techniques. The goal is to make contact with people throughout various different vital points along the route to making a purchase. This helps to explain why the latest innovations in AdWords have had a great deal to do with being able to score that moment by way of automation and to be able to measure each one.

Google made a live streamed presentation with regards to the changes that have been made for mobile AdWords.

Mobile Adwords - GoogleThe live stream was hosted by the vice president of product management at AdWords, Jack Dischler. There, he explained to an audience of an estimated 20,000 people, that mobile technology is always at the very top of the marketing mind. He described the way that ads can help to win over consumers at those vital moments along the path to purchase, through a process of contacting them at the right time, in the right way, through automation that will allow it to happen at scale, and then to be able to generate usable metrics about that moment for continual improvement of the experience.

He stated that “Consumers, particularly on mobile devices, now have higher expectations than ever before — they want everything right, and they want everything right away.” Dischler also added that this helps to explain Google’s investment into mobile marketing and search, as it is driven by the expectations of the consumer “for immediacy and relevance in the moment.”

Google has developed three new mobile AdWords experiences for some of the industries that are currently considered to be the hottest: hotels, mortgages, and auto.