Tag: mobile website

Ad blockers are becoming a threat to the survival of some sites

Those advertisements that have become a nuisance to the mobile web may be vital to its existence.

Among the frustrations that are the most common about the mobile web are the ads and automatically playing videos that cause us to have to wait excessive amounts of time for a page to load, but the ad blockers that have been providing relief from that experience may now be threatening the existence of some websites.

The reason is that many free sites depend on the display of advertising for their livelihood, to make them worthwhile.

iPhones and iPads now have the opportunity to be able to use apps that function as ad blockers and millions of mobile device users have chosen to download and install those applications to speed up their experience on the mobile web while avoiding annoying accidental ad clicks. At the same time, websites and publishers often depend heavily on advertising revenue in order to make their very existence worthwhile, as the ads pay for the amount of time that is put into maintaining them.

This has some sites watching the rise of ad blockers with bitten-down nails as their primary income is threatened.

Mobile Ad BlockersAdvertising revenue is vital to companies ranging from tiny to giant such as Google, The New York Times, and Hulu. While panic has yet to set in for the majority of websites, they certainly have their eye on this trend and some websites are already working hard to be able to reduce any annoyance that their ads may be causing so that their regular users won’t be driven to ad blocking altogether.

According to the Harvard University director of the Nieman Journalism Lab, Joshua Benton, “It is possible to be too alarmist about ad blockers, but it’s a very real phenomenon.” It all depends on the proportion of mobile device users who opt to install these apps. He explained that there will be a very big difference between having 5 percent or 80 percent of iPhone users installing these mobile apps.

He cautioned that if advertising practices become too annoying, it could lead consumers to take action through ad blockers in order to make them disappear, going the way of the pop-up window (a technique that is automatically blocked by many browsers due to user frustration).

The m-commerce war sees websites edging ahead of apps

Applications are beginning to lose out to mobile sites when it comes to consumer shopping behaviors.

According to some of the latest statistics that were presented in a report on a recent study, consumers are now visiting m-commerce websites more frequently than apps, though they are more likely to make an actual purchase using the application.

This suggests that brands hoping for the greatest mobile shopping success may need to focus on both channels.

This also suggests that the previously recommended decision for brands to place all of their concentration on mobile app development in order to succeed in m-commerce may no longer be the ideal path. This is because the majority of smartphone users would prefer to interact with stores on their devices using websites and not applications. This is particularly true when it comes to informing themselves about the brand, store, shop locations, and products, for example.

The study looked into the way that consumers use m-commerce in order to interact with brands.

It was conducted by ICM Research, which surveyed more than 1,300 smartphone owners. It asked them about their interaction with a rather limited sample of 13 different retailers, over their smartphones. Across 12 of those 13 retailers, the websites were the most commonly used mobile shopping option. The only exception, the last of those retailers, was eBay, where the app received the largest amount of traffic.m-commerce challenges

The company that experienced the smallest number of mobile app users was Boots. Only 8 percent of the smartphone users who interacted with that brand and took part in the study did so by way of the app. Comparatively, 65 percent of them used the mobile website for this purpose. The retailer, Next, known for its fashions, experienced the second lowest use of its app – 11 percent – when compared to the interactions over its mobile website – 62 percent.

On the other hand, eBay’s m-commerce app was used by 52 percent of the respondents, whereas 35 percent of the respondents said that they interacted with that brand over their mobile browsers. Jamie Belnikoff, associate director at ICM Research, pointed out that the degree to which consumers seemed to prefer websites to apps surprised him.