Tag: mobile website

Having an e-commerce website online is one thing, but getting your store more organic traffic in search engines like Google is a significant project in itself.

Boosting online sales through organic search results can be an ideal way to build your e-commerce empire. While all that sounds amazing, you can’t do any of that without a robust SEO strategy for your online store. You can additionally hire an agency that offers excellent e-commerce SEO services.

Below are five basic e-commerce SEO strategies to skyrocket your organic traffic and sales.

Ecommerce Keyword Research

To make your product information friendly to search engines and customers, make sure product size, colors, measurement, price, and other details are included in the content. However, there is much more to selecting the right keywords than looking at how difficult it is to rank or how many people look it up.

For finding the best keywords, consider the buyer’s intent. For example, a buyer searching for “best laptop” is probably still into the searching phase, but if they’re searching “Dell Inspiron 15 3521”, they’re most probably searching for the best deal on the exact laptop and are much more likely to purchase a product. Pick your keywords wisely, as it can improve your rankings.

Increase Site Speed and Decrease Page Load Time

Speed is critical for e-commerce SEO and is considered to be an essential aspect of Google’s algorithm. As page load time increases, the user bounce rate will increase drastically.

Your focus should be on your user experience; however, you also need to consider how fast your site loads. Make sure you choose properly compressed images as big image files could be bogging your site down.

Mobile Optimization

Don’t neglect mobile. Optimizing your website for various mobile devices has become more important. When running an e-commerce store, you need to prioritize the mobile experience over the desktop experience.

Recently, Google has announced that they are switching to the mobile-first indexing. This implies your e-commerce store has to do so as well. In terms of website ranking, Google will pay more attention to mobile sites than the desktop site. An excellent place to start this is by plugging your site into Google’s Mobile-Friendly Test tool.

Properly Manage Out Of Stock Products Pages

Do not delete a product page from your website. There are several strategies to involve a page into a site than simply deleting it:

• Leave the product page up and simply add a proper message that says the product is out of stock. You can add links to relevant products as well.
• Impose a 301 redirect to the most relevant new page. Be it a new product or a blog post about the old product. Replace the old URL properly.

Prioritize Navigation

User experience still plays the most critical role in today’s e-commerce stores. Reach out to a reputable agency for e-commerce SEO services, such as creating an easy-to-navigate website, especially for mobile users. You can provide category-level navigation on your e-commerce store as clear navigation will tell visitors what they will see when they click a particular link.

Google pays attention to the bounce rate to the search engines after visiting your site. Usability and site navigation plays a huge role here.

If you want your site to get thousands of monthly visitors, implement the best SEO strategies. Follow the tactics mentioned in this article, and you’ll be leagues above your competition.

Any online content needs to be engaging, original and informative if it is to sell your product, direct customers to contact pages, or keep traffic circulating around your website. However, it can be all of these and still be under-performing if you have not optimized it for smartphones. Many read and research content online while commuting, on lunch breaks or dual screening – for example, watching television while browsing on their cell phone.

To ignore this type of consumer, or at least to not tailor your content to their needs, is to lose out on a huge number of prospective customers or clients. The three points below explain exactly why optimizing your content for smartphones is a positive step.

1.    Attract a younger audience

Depending on your business, you might naturally attract a younger audience anyway. If you don’t, however, you should think about how you can draw them in using other methods. In the United States in 2019, 96% of 19-29-year-olds owned a smartphone, whereas 79% of 50-64-year-olds and only 53% of over 65s did so.

It’s clear to see, therefore, that ensuring your content appeals to those who use smart phones will be optimizing it for a younger audience. This increases your reach and helps secure your client base for years to come. Younger audiences might be more engaged by visual content such as videos; hiring freelance video producers, an example being found at itsbernard.com, will ensure this content is engaging and professional, making both your mobile content and your digital marketing modern and stimulating.

2.    Play to the commuter market

In big cities especially, commuting times can be extensive. This is the perfect time for consumers to read articles, watch videos or download podcasts and audiobooks. Playing to this market will pay dividends, and the best way to do it is to optimize your content for smartphones. A smartphone browser sat on a crowded, stressful train or bus is unlikely to battle through your website if they are having to pinch and zoom, scroll and get frustrated just to read your blog post.

3.    Better utilize your social media

Optimizing your content in this way will allow you to better use social media. As of April 2020, cell phones made up 98.2% of the share of Facebook visitors. If you’re targeting your social media campaigns at those on desktop, it’s simply not going to cut it. Produce video optimized for each individual platform, considering factors such as Instagram posts being square and Twitter pictures being rectangular, and any links you provide should go to a smartphone-optimized web page.

Smartphone usage is on the rise and if you want your customer numbers to do the same then optimizing your content for these devices is essential. There is nothing more aggravating than finding the website or product you desire and not being able to navigate around due to being taken to a desktop site on a smartphone. Using web or app designers is a simple alteration to make and will help lead conversion and website traffic.