Tag: mobile wallet trends

Retailers have specific demands for mobile wallet adoption

A new ACI Worldwide report has shown that there are two major priorities for these payment apps.

The results of a new ACI Worldwide survey have now been released and, within them, it has been revealed that retailers considering mobile wallet apps are most interested in two major issues: security and the ability to use rewards programs.

That said, between those leading issues, it is the mobile security features that tops the list.

Among the retailers who responded to the survey, two out of every three said that the security aspect of mobile wallet apps is their leading concern. This demand from retailers for mobile payments solutions that provide adequate security should help to assuage some of the concerns that consumers have also expressed with regards to adopting these new types of transaction technologies.

That said, beyond security, there were a number of other expectations retailers had for mobile wallet apps.

Mobile Wallet AdoptionSeventy two percent of the surveyed retailers said that security was their top issue for their mobile commerce apps, in general, but when it came to payments, that figure rose to 75 percent. However, just slightly less – 71 percent – said that they wanted the integration of loyalty options into m-commerce apps, while 55 percent were concerned about that issue with mobile payments apps. Another 55 percent said it was important to be able to achieve seamless ordering through the use of the shopping applications but for wallet apps, that was seen as important only among 46 percent of the respondents.

According to the ACI Worldwide vice president, product line manager, Lynn Holland, in the company’s release on the study, “The proliferation of retail digital channels demonstrates the trend that ‘clicks upstage bricks,’ but even consumers shopping at traditional brick and mortar stores are increasingly using in-store browsing capabilities, which puts the power of information in sales associates’ and consumers’ hands.”

Holland also pointed out that no matter the channel, the results of the research indicated that over m-commerce and mobile wallets, payment security remains a top concern among retailers considering the use of this tech, especially in issues such as point-to-point encryption and tokenization.

Mobile wallet and marketing solutions added to IBM’s UBX

Vibes has now announced that it will be providing those capabilities to the Universal Behavior Exchange.

Mobile marketing firm, Vibes, has announced that it will be providing the Universal Behavior Exchange (UBX) from IBM with new capabilities for mobile wallet and advertising within that platform.

This should make it easier for marketers to be able to connect data throughout their various solutions.

The addition of the mobile wallet and marketing capabilities is meant to simplify and expand the ability of marketers to engage with their customers and understand their wants and expectations in the moment. Through the UBX at IBM, Vibes will make it possible for marketing firms to be able to boost their visibility into important data for their campaigns running over smartphones and tablets. This will make it possible to boost their conversion rates and enhance the experience for consumers throughout their shopping journey.

This improvement should be felt through everything from a mobile wallet to push notifications.

Mobile Wallet - IBMBy way of the UBX platform, the mobile marketing platform from Vibes has been integrated with a range of the different existing mobile commerce offerings from IBM. This will make it possible for marketers to benefit from the following:

• Customizing their mobile marketing campaigns at scale through the IBM Campaign feature in order to allow for targeted text messages, offers over mobile payments services, and others. This could improve the seamlessness of the experience for a much more natural shopping journey.
• Bring behavioral insights and data from e-commerce and m-commerce websites together through IBM Digital Analytics by way of all mobile marketing touch-points. This could provide a more complete understanding for considerably improved campaigns moving ahead.
• Take advantage of the IBM Marketing Cloud in order to gain email insight for improved communication with customers by way of smartphones and tablets so that targeted mobile wallet offers (using Android Pay and Apple Wallet) will be able to be delivered through email Manage. This will also make it possible for IBM Engage Mobile to be used for sending push notifications based on the behavior, data, and business rules of consumers.