Tag: mobile video ads

Video ads in mobile gaming apps benefit developers and gamers

Vungle gives mobile gamers incentive to watch video ads.

While ads keep mobile gaming apps free, one of the main complaints mobile gamers have with regard to these advertisements is that they pop-up while they are playing and this disrupts the game. However, in-app advertising platform Vungle has created a technique that actually gives gamers incentive to watch the ads.

Vungle delivers ads without interrupting the player’s gaming experience.

The ads that Vungle puts inside a mobile game promote other games or smartphone apps. That said, unlike other traditional forms of in-app advertising that disrupts the game, Vungle provides an opt-in approach that also includes a benefit for the player.

Ville Heijari of Vungle explains that “when we do an opt-in approach, people actually want to see the ads.” He also went on to say that “gamers download the other applications that are being advertised, but they also gain some kind of benefit within the game or app.”

Vungle helps game developers make money from free mobile gaming apps and provides advertisers with a new audience.

Mobile Gaming App - In-app advertisingThe in-app video advertising company is helping developers of mobile games earn money from mobile users who, on average, are not interested in paying for apps. It also provides advertisers with a mobile audience for their ads.

For instance, RGB Express is a puzzle game on the Vungle platform. The games developer, Markus Kaikkonen, says that while the game was launched as a paid app for Apple devices, he decided to offer the Android version of the app for free in December 2014. In order to make money from it, Kaikkonene joined Vungle, which places video ads inside his game that rewards players with a game credit or hint, simply for watching a 15-second ad.

Kaikkonen explained that in the Android version, “the player can use hints to watch the solutions for the problems.” He added that the player can purchase more hints if they desire, but if they want to continue enjoying additions to the game for free, they can watch a Vungle video ad and obtain a hint at no cost.

In order to create space to plug in advertisements for consumer brands, Vungle’s strategy is to build up a customer base and boost overall mobile gaming app usage. Half of the ads Vungle puts into mobile games promotes games and smartphone apps, and the other half of the advertisements on the firm’s platform are paid for by companies like Nokia and Unilever.

Mobile marketing study shows American consumers enjoy video ads

Recent research is indicating that consumers in the U.S. have greater tolerance for this method than others.

According to a mobile marketing study that was just published, consumers in the United States are considerably more “tolerant” to smartphone video ads than their counterparts in Canada and Europe.

The study indicated that that more than a third of consumers in all three regions don’t pay much attention to the ads.

The research was performed by QuickPlay Media in the form of a survey. It determined that 40 percent or more of consumers in all three of the participating regions don’t pay all that much attention to the mobile marketing videos when these ads are displayed while they watch content on their devices. They also stated, however, that they are not irritated by the ads.

American viewers have the least likelihood of becoming irritated with video mobile marketing.

Mobile Marketing ReportThe study indicated that 62 percent of American smartphone content viewers are unlikely to become irritated with mobile marketing in the form of video ads when they are looking at content on their devices. This was compared to 40 percent of Canadians and 49 percent of British respondents.

Among all three of those countries, 20 percent or more of consumers were willing to pay between $5 and $7 per month in order to be able to gain access to television shows, movies, events, and other content without advertising.

At the same time, when it came to the relevant messaging form of mobile marketing, consumers in all three areas felt that the majority of ads were primarily irrelevant and did not appeal to their own unique interests. In the United States, consumers expressed that less than a third (29 percent) said that they felt that the ads that they saw were at least somewhat relevant to them. In the United Kingdom, that figure dropped slightly to 25 percent. However, among Canadians, only 12 percent felt that the ads that they saw were relevant to them.

According to the QuickPlay Media CEO and president, Wayne Purboo, who discussed the mobile marketing survey, “As more options for watching premium video content emerge for consumers, their particular preferences when it comes to viewing are also coming into focus.”