Tag: mobile tech trends

Mobile technology brought in $3.3 trillion, last year

People are hooked on smartphones and a new report has shown that those monthly bills are adding up.

A recent report issued by Boston Consulting Group has shown that consumers love their mobile technology and those from developed countries (the United States, Germany, and South Korea) are currently paying an average of about $6,000 per year on them.

This represents the equivalent to 12 percent of the average annual income and includes devices and services.

The sales and use of mobile technology, specifically cell phones and smartphones, generated almost $3.3 trillion in global revenues, last year, said a Qualcomm commission report entitled “The Mobile Revolution: How Mobile Technologies Drive a Trillion-Dollar Impact” report. It also stated that the aggregate annual consumer surplus – that is, the benefit above and beyond what is paid directly for mobile services – is considerably higher, at a total of about $6.4 trillion.

Most of the people who were surveyed said they would rather give up dining out for a year than their mobile technology.

Mobile Technology Brings in lots of MoneyThey also said that they would give up going on vacation for a year in order to be able to hang on to their mobile devices. The research included the participation of 7,500 consumers in the United States, Germany, Brazil, India, China, and South Korea.

In Korea and China, the majority of smartphone users said that they would prefer to give up their home broadband internet connection than go without their devices.

According to senior partner at The Boston Consulting Group, David Michael, who was also the report’s lead author, “The typical U.S. consumer reports that their mobile phone connection creates more than $5,800 in value for them per year, over and above what they pay. That surprised us.”

Michael also pointed out that it was interesting to observe the value that consumers applied to mobile services within emerging markets. Among Indian and Chinese consumers, over 60 percent claimed that their mobile device services gave them access to new opportunities in generating income.

The report indicated that from 2009 through 2013, the mobile technologies industry made capital expenditures and research and development investments of $18 trillion.

Mobile trends show that lighter and thinner devices are no longer top features

Consumers are now looking for a different range of selling points in order to attract them to buy.

The speed at which technology has been advancing has also caused mobile trends to start to change in terms of what consumers find most appealing, and which features will cause them to choose one product over another.

Ten years ago, there were no smartphones, and the cell phones that were available were heavy and huge.

In the earlier days, the level of technology that was available made lighter and smaller versions of products such as laptops, cell phones, and tablets into very appealing mobile marketing trends. People didn’t just want their devices to be less heavy and to be thinner, they needed them to be that way in order to make them more practical. Mobile device makers were always keen to be able to say that their device was the thinnest or the lightest in the world.

However, these mobile trends have now changed as the majority of devices are very light and extremely thin.

Mobile TrendsEven the battery life, which has traditionally been a vital feature in mobile technology, is starting to decrease in importance as a selling feature. While it is still up there on the list, the fact that the majority of mobile devices can be used for long hours or even days, and portable battery chargers are becoming higher in quality and more affordable means that most gadget owners don’t find themselves in a lurch after making only one long phone call.

It appears as though the goals for lightness and thinness have essentially been reached in the eyes of the consumer, and shoppers are now looking for something more from their mobile technology. The key is for device makers to keep on top of the tech trends and to make sure that as they change tacks so that they are developing and advertising their latest features, they will be capabilities that people actually want, will find relevant, and will convince them to choose their product over another.

Failing to do so will only cause manufacturers to be victims of the latest mobile trends. This helps to explain why iPhone customers with the previous most recent device were not necessarily among those waiting in line for the iPhone 6 upon its release, and why Samsung has been watching declining sales, this year.