Tag: mobile tech news

Apple’s mobile technology remained strong through holiday shopping

After presents had been unwrapped from under the Christmas trees, 51 percent of smartphone activations were iOS.

The results of the holiday shopping season from 2014 are already starting to come in, and Flurry, a mobile technology analytics firm that examines the way in which device users interact with their apps, has produced their own perspective of the types of successes that were seen on Christmas Day.

The customers from that firm make up over 600,000 mobile apps, giving the company solid insight into the industry.

What it found was that on Christmas Day, over half of the new smartphones that were activated were from Apple, showing that the company still has a considerable place in the mobile technology industry. It also revealed that Christmas Day continues to be a time in which there are the highest number of activations and application installations of the entire year.

The Flurry blog revealed a number of details with regards to the activation of new mobile technology.

Apple mobile technology strong through holiday shoppingOne of the posters on Flurry’s blog, Jarah Euston, wrote that “Since the beginning of the mobile revolution, Christmas Day has seen the highest number of new device activations and app installs each year, and 2014 was no exception.”

Among the devices that were activated, Flurry recorded that 51 percent came from Apple mobile devices. Only 18 percent of the smartphone and tablet activations, on Christmas Day were from Samsung. Another 5.8 percent belonged to Microsoft, through its Nokia products, which held third place. Most of those were Lumia devices.

Euston added to the blog that in order to give some perspective to the difference between Apple and the other brand activations that were occurring in mobile technology devices on Christmas Day, for every one Samsung device that was activated on that day in 2014, Apple experienced nearly three (2.9) device activations. It was also pointed out that for every one Microsoft Lumia activation that occurred that day, Apple activated 8.8 from its own brand. While Apple had been seeing a struggle in keeping up the same growth that it had seen in previous years, it is clear that it remains the dominant player in this industry.

Mobile technology helps drivers keep their eyes on the road

Navdy wants to give drivers the ability to focus on their smartphone and the road at the same time.

The new product from the San Francisco based startup is similar to Google Glass, only the mobile technology is designed for car windshields and gives drivers the capability to access information on their smartphones without having to take their eyes off of the road.

The HUD system from Navdy is an aftermarket console combining gesture and voice controls with a projection display.

The head-up display (HUD) system is designed to sit between the windshield and steering wheel and projects a translucent image that appears about 6 feet in front of the windshield. On the transparent display, drivers can view notifications, maps and access music apps from their phone.

The system can connect to the user’s Android phone or iPhone through Bluetooth and data can be shared via WiFi. In addition, the system can be connected with Google Maps, and the navigation that is projected on the windshield will not disappear when the user receives a message or phone call. Instead, the screen splits, allowing both to be seen.

Upon receiving a call, all the driver needs to do to answer is to give thumbs up above the steering wheel. To hang up, they just need to swipe. As for messages, they can be read to the user while they drive. Additionally, the system has been designed to display car alerts once it has been connected to the car’s computer, such as speed, battery-voltage and miles-to-empty. It is compatible with any car that was manufactured as far back as 1996.

The mobile technology enables users to customize their experience.

The Navdy system has parental controls and enables users to choose the type of notifications they receive while driving. For instance, they can choose to only receive social media notifications and texts when the car is stopped or these notifications can be shut off completely.

The co-founder and CTO of Navdy, Karl Guttag, told Mashable that “It’s obvious that touchscreens and nobs and buttons all force you to take your eyes off the road.” He added that “Theres a lot of opportunity to improve that whole experience and make the whole experience safer and more natural and intuitive.”

Therefore, while drivers will not be able to browse Facebook while they drive using this mobile technology, they can receive notifications and stay connected with their smartphones without having to fiddle with their device.