Tag: mobile social media marketing

The massive search engine is now allowed to crawl public posts and data of some of the network’s members.

Facebook is now permitting the Google search engine crawlers to work their way through some of the public data of its members so that the indexing could lead searchers directly to the source, in a move that could considerably change the face of social media marketing.

This appears to be an opportunity that could be advantageous to both Facebook and Google, but marketers as well.

Now that the announcement has been made, many marketers are already starting to look at ways in which their social media marketing can have a more direct impact on their search engine optimization (SEO) strategies. Google searches conducted over Android-based smartphones will start to display public Facebook information such as Pages, profiles, Groups and Events. Should the user click a given Facebook link from among the results, they will be directed to the specific source on the page within the Facebook app.

This new social media marketing opportunity is being created through Google’s strategy to add search to apps.

According to the Wall Street Journal, which was a first source to actually announce this mobile marketing news, “Google is making inroads in confronting a big challenge – searching inside apps.” This agreement between the two tech giants also suggests that the execs from the top social network are now discovering that sending searchers into their social media platform directly from search engine results presents a range of possibilities.

On the side of Google, it provides users with an even greater incentive to choose that company’s search features as opposed to opting for one of the alternatives, such as Bing. On the side of Facebook, more traffic will be driven to the platform because users who are searching for information will be exposed to links to the social network on a much more regular basis.

From the side of users, particularly in terms of brands with pages and groups, it will be interesting to see how this change will impact their social media marketing strategies and what they do to ensure they achieve the top possible spot for their desired keywords and phrases.

The micro blogging site has announced that it is close to the release of this option.

It has now been revealed that Twitter’s latest initiative in the area of mobile social media marketing will be the release of a new product that will make it possible for app developers to be able to install ads that will help to encourage application downloads.

This format is called an app install ad and its goal is to help to attract more marketers to Twitter.

Specifically, Twitter is seeking to use the mobile social media marketing opportunity to draw marketers from the game and e-commerce industries. Once the ads within mobile Twitter feeds are clicked, the user is redirected to the page of the advertiser within an app store where the application from the ad can be downloaded.

The social network is likely using this mobile social media marketing move to help keep its IPO promises.

At its initial public offering, Twitter had stated that it would be boosting its mobile ad offerings and that is exactly what this step appears to be. Since November, the stock for the company has skyrocketed by 78 percent and analysts are currently predicting that its annual revenue will increase to nearly double, reaching $1.2 billion by the close of this year. This, despite the fact that user growth has been slowing down.

The mobile channel is a central element to the business at Twitter, as it is over mobile devices that the user base is growing at its fastest rate. Furthermore 75 percent of the company’s ad revenue comes from that channel, alone.

Other social networking companies have been highly successful in the use of app install ads. They were introduced in October 2012 by Facebook and by last year they had brought in 245 million downloads. Candy Crush was advertised by King Digital Entertainment over Facebook and that app has now become one of the most popular games for those devices. King has just experienced its own IPO.

Now, Twitter will be using this mobile social media marketing opportunity for its own purposes and it has been testing its app install ads for a number of weeks to ensure that they are functioning as expected.