Google wants companies to make mobile websites in order to keep their search engine rankings
Google is making changes to the way it ranks websites on its popular search engine. Such changes are not uncommon from the company, which often updates its ranking methodology to accommodate changing trends in various sectors. One of the most influential of these trends is the growing use of mobile technology. With more consumers using smartphones and tablets to browse the Internet, Google has issued a mandate for those ranked on its search engine to become more mobile friendly.
Companies have until April 21 to make mobile websites
Websites have until April 21 to meet Google’s standards concerning mobile friendliness if they do not want to receive a lower ranking on the company’s search engine. Large companies have already addressed the mobile friendly issue, making their websites easily accessible via mobile devices. Smaller businesses, however, may struggle to adopt to Google’s new search standards, as they may not have the resources needed to become mobile-centric. Mobile websites have become a powerful tool that can be used to engage a new generation of consumers.
Small businesses may see the most significant impact from Google’s new rules
Small retailers may see the greatest impact by not complying with Google’s new standards. These companies tend to operate their own websites, choosing not to use services like WordPress. As such, they often acquire the services of web developers and designers, whom are responsible for the functionality of these sites and how they look. Making a website mobile friendly can be a difficult and expensive task, which smaller companies may not be able to accomplish in the amount of time that Google has given them.
Growing number of consumers opt to use their mobile devices to shop online
Consumers have shown that they favor companies that have mobile websites, as these sites are easier to navigate on smartphones and tablets. Companies that offer an enjoyable mobile experience tend to find more traction with mobile consumers, especially those interested in digital commerce. Mobile has become a major priority for the retail industry, which has seen a major increase in the number of consumers that are shopping from their mobile devices.