Acme Tools has announced that it will be using IBM’s products to make shopping easier for consumers.
Leading authorized tools and equipment retailer, Acme Tools, has recently announced that it has launched the mobile commerce version of its website, to make it easier for consumers to be able to shop for what they need using their smartphones.
This new platform is designed to provide the company’s customers with a seamless shopping experience.
The mobile commerce platform, itself, was developed by BlueSky Technology Partners. It has been created in order to leverage the IMB WebSphere Commerce investments that Acme Tools has already been making for its site on the standard web. The purpose is to make sure that customers will be able to browse, compare, and purchase the products that they want, no matter where they are and what device they prefer.
Mobile commerce traffic and sales are rapidly growing in importance, according to an IBM study.
By the last quarter of last year, smartphone and tablet based traffic was making up almost 35 percent of all traffic that was being generated online. Year over year, this represented an increase of about 40 percent. Furthermore, sales made over these smaller screen devices made up almost 17 percent of all online sales, which represented a year over year increase of 46 percent over 2012’s figures.
The smartphone friendly site was created specifically to help to lower the necessary load time and to help to improve the overall user experience. It was designed to be easier to search, browse, and buy on a device with a small screen, a slower internet connection, and a touch screen keyboard.
Users that are registered with the site will be able to use cross platform features, which include saving to a wish list. This allows people to be able to add items at their convenience, and then checkout later on when they are ready. It also helps to appeal to the many people who like to browse over mobile commerce, but make their final purchase over a desktop or laptop device because of the greater ease of using a keyboard, a larger screen, and greater security.
Report highlights the growing power of mobile commerce
Ayden, a provider of omni-channel mobile payment solutions, has released its third Mobile Payment Index report. The report covers the period of September to December 2013 and examines the trends and progress that mobile commerce found during that time. The report reiterates what similar studies have already found: Mobile commerce is growing and showing no signs of slowing down in the foreseeable future. Much of this growth is being partially powered by higher rates of device ownership among consumers.
20% of transactions from September to December 2013 came from mobile devices
According to the report from Ayden, approximately 20% of global transaction came from a mobile device in December 2013. This is up from 12.6% of global transactions coming from mobile devices in 2012. Travel, digital goods, gaming, retail, and ticketing are all areas where mobile payments are thriving. The report suggests that consumers are becoming more comfortable with the idea of mobile payments and are therefore beginning to trust mobile commerce platforms more readily.
iOS devices prove popular in the mobile commerce space
The report shows that iOS devices were the most popular devices when it came to mobile commerce between September and December of 2013. Approximately 41% of all mobile payments made during this four month period came from iPad devices, with 32% coming from iPhones. While iOS devices are popular with those interested in mobile commerce, Android devices have found more success within the mobile commerce space throughout the rest of 2013. Notably, tablets are considered a favorite among consumers when it comes to shopping and purchasing products online.
Retailers are gaining a better understanding of what mobile commerce is and how to engage mobile consumers
Retailers are expected to see a great deal of growth as they begin to focus on the mobile space more heavily. During the 2013 holiday season, many retailers saw a dramatic rise in mobile sales. As retailers begin to better understand consumer behavior within the mobile space, they are likely to provide consumers with better mobile services that can accommodate mobile payments more adequately.
