Tag: mobile research

Pew research shows mobile technology has not yet replaced home internet

A recent study has shown that despite the popularity of smartphones, they are still not the top internet access devices.

The results of a new Pew study have now been released and they looked into the mobile technology usage of 2,188 smartphone users, asking them about the way they depend on those devices for their internet access.

What they found was that the home broadband experience is still preferred to smartphone based internet.

The research indicated that the mobile technology device owners who are relying on those gadgets are more likely to be those who use them for vital services and job hunting. Moreover, those who use the devices as their primary internet connection are also those who have experienced financial hardship and who are more likely to have their smartphone service cut off.

This reveals quite a bit about the way that mobile technology is being used as a source of internet connection.

Mobile Technology - Mobile and the InternetAccording to a co-author of the study, Aaron Smith, explained that “That momentary inconvenience could be the difference between hearing back from a job and being able to apply for a job.” He went on to add that “This could affect their financial situation in a meaningful way.”

This data shows that approximately 64 percent of adult Americans own smartphones, and among them, about 7 percent don’t have any other type of high speed internet access at home. The study referred to those users as “smartphone dependent”. They face limitations with regards to their internet usage options, aside from their smartphones, when it comes to going online. Some of their only alternative choices would be local community centers and libraries.

The report also indicated that among all owners of smartphones have an annual household income that is lower than $30,000, just about half of them had said that they had been forced to pause or even cancel their smartphone service as a result of money struggles. Moreover, 51 percent of them also said that they occasionally or even frequently max out their data plans.

The cessation of internet service over mobile technology could have been potentially devastating for households within the annual income level that was lower than $30,000 per year, as they were also those that were four times more likely to submit a job application over their smartphones than people who were doing better financially.

Mobile marketing study reveals benefits to home screen messaging

The results of new Arbitron Mobile research show the technique drives app usage more than social media.

Mobile Posse has now released the results of a non-commissioned study that was conducted by Arbitron Mobile, which has revealed that the MobiTiles home screen messaging mobile marketing technique helps to boost app usage at a rate that is greater than that of Facebook, Gmail, Youtube, Instagram, and other social media.

The study involved considerable tracking of a large group of customers that use MobiTiles.

The mobile marketing research was conducted over a period of three months that ended in March 2013 and involved the tracking of approximately 3,000 consumers who were already using the MobiTiles from Mobile Posse. The service was used on a dozen various Android operating system models that were produced by many OEMs, including Samsung, Huwei, LG, and ZTE.

The research indicated that mobile marketing with the MobiTiles home screen messaging had a significant advantage.

Mobile Marketing - Mobile PosseThis third party study clearly indicated that mobile marketing through the home screen messaging platform from Mobile Posse was the leader in its ability to drive consumer engagement with smartphone and tablet apps, when compared to a long string of commonly used social media alternatives. The findings were especially surprising when compared to the results that were achieved by Facebook, which has also recently launched its own home screen messaging environment.

The Arbitron Mobile study also looked into the difference that home screen messaging can make for carriers, app developers, and handset manufacturers, as opposed to simply analyzing the impact on mobile marketing companies.

In terms of the data from this mobile marketing study, there was considerable advantage seen through the use of Mobile Posse as opposed to the next top performer, Facebook. Gmail came in third on the list. Mobile Posse averaged 88.1 sessions per month, with a monthly reach of 95.3 percent and an average of 152.1 minutes per month. Facebook averaged 73.8 sessions, with a monthly reach of 50.6 percent and an average of 215.6 minutes. Gmail saw a 44.2 percent average in sessions per month, with a monthly reach of 85.6 percent, and an average of 39.6 minutes.