Tag: mobile payments trend

Mobile payments bring together the top U.K. operators

The largest mobile companies in the United Kingdom are coming together to boost m-commerce.

The leading mobile operators in the United Kingdom are coming together once more in a joint effort to create a new approach to an industry wide jumpstart to the mobile payments market that has been struggling in the country.

There is already a surprising amount of competition in this market which has yet to prove itself.

The three major players in this mobile payments effort are Everything Everywhere (the joint venture between T-Mobile and Orange), as well as Telefonica UK (also recognized as O2), and Vodafone UK (also known simply as Vodafone). These three companies have announced that they will be working together for both transactions and for mobile marketing.

There is a rival competitor that is notably absent in this mobile payments partnership.

UK Mobile Payments - M-Commerce BoostAs this mobile commerce platform comes together, it is notable that the operator, 3, is absent in the mix. This is interesting because it will clearly be a factor being considered when competition authorities have their look.

That said, ahead of that time – if it does indeed occur – the players in this partnership will need to come up with a way of accomplishing what they are calling a “groundbreaking venture”, which has promised “to accelerate the development of innovative mobile services for consumers and business customers.”

This does have the potential of adding something different to the transactions and mobile ecommerce space, as it would provide one standard ecosystem that would assist retailers, marketers, and banks, alike, in communicating with consumers. This is a very strong trend, at the moment, and assembling it into a single standard ecosystem is becoming an extremely fashionable goal.

What will also be interesting to watch throughout the development of this partnership is the role that NFC technology will play. It has previously struggled in the U.K., and was abandoned outright by O2 only last week. Also undisclosed, at this point, will be the size of the investment contribution that will be made by each of the companies in order to be able to move this mobile payments startup forward.

Mobile payments could benefit from new Nokia and LevelUp partnership

Mobile Payments partnershipThe two companies are working together to use a simple QR code based program to pay for purchases.

LevelUp and Nokia have just announced a partnership together that could help to expand the use of mobile payments by consumers, regardless of whether or not they have NFC technology embedded in their devices, as this system is based on the use of QR codes.

This new partnership has had the two companies working together to introduce the service to various cities.

Consumers and businesses in certain American cities are being targeted by Nokia and LevelUp to help to encourage them to use mobile payments for some of the more routine transactions that are being made. The service works when a consumer signs up for the service and links a debit or credit card to the account. Then, when he or she makes a purchase at a participating merchant’s store (where the terminals are available) the app is loaded on the smartphone and a QR code is generated. This is scanned by the terminal and the associated card is billed.

This mobile payments system can also be used to allow consumers to collect loyalty rewards.

According to Matt Kiernan from LevelUp, the mobile payments service is very quick and easy to use. He stated that the average transaction through the service takes about 9 seconds to complete. Comparatively, the average traditional credit card transaction will usually take up to 15 seconds, while a cash transaction averages around 20 seconds.

The two companies in the partnership are hoping to point out that both consumers and businesses can benefit through the use of the service. This is especially true for the combination of the loyalty campaign option into the mobile payments so that the points or rewards can automatically be recorded into the appropriate account.

According to LevelUp, its processing fee has a flat rate of 2 percent, which is lower than the average fee for traditional credit card processing. It also stated that it allows companies to monitor the success of their mobile payments campaigns so that they can see the data related to their spending and activity of their customers. This can help companies to run future campaigns that are better designed to promote specific behaviors among their customers based on past successes.