Tag: mobile payments strategy

Mobile payments market cleanup attempt to be made by industry giants

Two major players in smartphone transactions have teamed up to boost the market – MasterCard and Weve.

Mobile Commerce - MasterCard PartnershipMasterCard and Weve have now come together in a partnership that is designed to help the mobile payments market to clean itself up, smooth itself out and become considerably more appealing to merchants and consumers alike.

The scattered and inconsistent nature of the market is a major factor that is holding back the adoption of the tech.

This new mobile payments partnership is made up of credit card giant, MasterCard, and Weve, which is a joint venture comprising of the three largest mobile operators in the United Kingdom: O2, Vodafone UK, and EE. They will be working together to develop something altogether new and that will hopefully do what the market has failed to be able to provide until now.

They have described their goal of creating the U.K.’s “most comprehensive contactless mobile payments system.”

This is meant to help to create a contactless system for paying for products and services through the use of their smartphones and mobile devices, in a way that will be simple and convenient for consumers to use, while being cheaper to manage for banks. The role that MasterCard has taken on is to provide the system with the integration services and the technology to make it possible for financial institutions such as banks to be able to step into the payment platform from Weve.

Weve’s CEO, David Sear, said that this contactless transaction technology in the form of credit and debit cards has been taking off in the United Kingdom. He explained that there are currently 36 million people in the U.K. who are using this type of card, and that more than 300,000 retailers there are able to process this type of transaction.

Equally, he admits that paying over mobile devices using similar technology is “a bit of a mess”. He stated that it “may sound harsh, but it’s inescapably true; to date, the industry has created a level of discussion and confusion driven by a multitude of announcements that actually haven’t delivered mobile payments systems that works the way that consumers want and need them to.”

Mobile payments strategy hinted at by Tim Cook

Apple’s CEO has placed the spotlight back on the ability to complete transactions with iOS devices.

Tim Cook, the chief executive at Apple, recently dropped some hints regarding a mobile payments strategy for the iPhone manufacturer, as well as for the use of the Touch ID feature that was recently added to their mobile devices.Mobile Payments Strategy

Though this was clearly not an announcement, it was certainly a hint about things to come.

Cook linked the idea of mobile payments with the Touch ID system technology that is included in the latest smartphone releases from Apple. When he held a conference call with analysts, discussing the earnings of the company, he stated that this is sector “we’ve been intrigued with,” and added that “It was one of the thoughts behind Touch ID.”

The feature was unveiled as a security enhancement but could also provide mobile payments verification.

The TouchID until now has been meant for making it easy and convenient to unlock the iPhones without having to enter a password. That said, ever since it was first seen, there have been speculations made regarding its potential use for verifying an individual’s identity if the device is used for making a purchase.

That said, Apple has not yet given any other online merchants the opportunity to use the device for making verifications of purchases. It has also not provided access to the fingerprint scanner of Touch ID to third parties. Equally, it hasn’t provided third party access to the Secure Enclave verification computing resources from A7 for any other reasons.

During the conference call, Cook did say that there has been a positive response from the public to the existing form of Touch ID functionality. He expressed that Apple is seeing that people enjoy being able to use it for verification in order to make purchases from the iTunes store. He said that they have been watching people liking the opportunity to purchase content ranging from books to music and movies. His description of the purchases using Touch ID was “incredibly simple and easy and elegant.”

More specifically, he did go as far as to say that in terms of mobile payments, “It’s clear that there’s a lot of opportunity here.”