Tag: mobile payments services

Mobile payments optimization is now vital, says BlueSnap CEO

| October 22, 2013

An interview with Ralph Dangelmaier has revealed the critical importance of the smartphone experience.

While at the Money2020 event in Las Vegas, the editor of Mobile Commerce Press, Loreen Worden, had the opportunity to speak with Ralph Dangelmaier, the CEO of BlueSnap, a leading specialist in cart services, about mobile payments and optimization.

Within this interview, Dangelmaier revealed considerable insight into the essential nature of the smartphone channel.

At the moment, one of the largest struggles in mobile payments is the fact that many consumers are abandoning their shopping carts. According to many, including BlueSnap CEO Dangelmaier, this problem has a great deal to do with the fact that far too many retailers are failing to properly optimize their shopping cart experience. This causes consumers to feel that shopping over their smartphones and other small screen devices is inconvenient, difficult, and simply unattractive.

BlueSnap has presented a highly effective solution to this mobile payments struggle for businesses, large and small.

Within the interview with Dangelmaier, he revealed that BlueSnap is already managing to stand out in this highly competitive mobile payments marketplace with their optimized cart services. This is because they have taken the unique tack of partnering with a number of different banks and making their services available in approximately 180 different countries.

Therefore, BlueSnap has stepped away from the disconnected, confused nature of the mobile payments marketplace and has created an intelligent alternative that allows it to choose the bank that will provide the fastest and most convenient transaction for both the merchant and the consumer. For example, if a consumer in London is purchasing an intangible product – such as a digital item like a music file or an app – the best bank would be intelligently selected in order to ensure the transaction is completed at its fastest.

The company also goes above and beyond by consulting with each of its clients in order to discover which banks will provide the best mobile payments services for their specific products and needs. BlueSnap provides a seamless up-sell and consultation process with clients that makes certain that their shopping carts are always optimized for the best experience that is specific to their products. This is enhanced by a personal touch – which allows them to rise above the services provided by PayPal – and has allowed them to become experts in the best and fastest routing of transactions.

Having experienced the shopping cart and now mobile payments transaction optimization business for more than 8 years, BlueSnap has managed to keep ahead of the latest trends by observing and providing precisely what their clients want and need from the online and smartphone based experience. It is this type of strategy that will make the difference in keeping consumers from abandoning their carts and encouraging them to complete the process, giving conversions that much needed shot in the arm.

QR codes based mobile payments system partnership testing first service

| September 27, 2013

UniCredit and First Data are now conducting a pilot of their first smartphone based transaction solution.

The Italian bank called UniCredit has entered into a partnership with First Data in order to test a new mobile payments service that will be based on the scanning of QR codes.

The pilot is now officially underway and the companies await the first data to gauge its successes.

The testing of the service has already begun, and is using the Mobile Gateway from First Data in order to both generate and to exchange the QR codes required for the mobile payments system transactions between customers and merchants. According to First Data, this system provides the customer and the merchant with a number of different benefits.

The QR codes based system allows for a higher level of security and a lower number of risks per transaction.

By scanning QR codes, it takes out the risks that are connected with having to enter credit card details for making mobile payments. At the same time, First Data also stated that this type of system makes it possible to take advantage of value enhanced service applications, such as offers, coupons, tickets, and paying bills.

The pilot for the system using the QR codes is now underway as the first of a number of different mobile payments services upon which the partnered companies have already agreed to embark. They will be working together in a number of different markets around the globe in order to introduce these new smartphone based services.

According to the First Data president of international regions, John Elkins, “UniCredit has recognized the opportunities that Universal Commerce offers and we are delighted to be working with it to make this a reality for its international customer base.”

There have been a number of different mobile payments services that have already been introduced around the world that currently use QR codes as the method of completing the transaction. Among the most famous for its successes is the system that was implemented by the Starbucks chain of cafes. Its achievements have become a solid example of the possibilities that the technology has to offer.

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