Tag: mobile payments program

Mobile payments program is expanding to New York

OpenTable is getting ready to expand into new markets later this year

OpenTable is a mobile payments program that was first announced in early February by a company of the same name. The company has been experimenting with the program for some time, evaluating its viability as a comprehensive mobile commerce service. Thus far, OpenTable has proven to be quite useful and has received support from consumers and businesses alike. The program is designed to appeal to the food service industry, where mobile commerce is beginning to see more adoption.

Restaurants are looking for mobile-centric services

Restaurants are beginning to take steps to cater to mobile consumers. These consumers are looking for ways to use their smartphones and tablets to place orders and make payments in a way that is convenient to them. Convenience is one of the major appeals of mobile commerce and those in the food service industry are looking to provide effective services that highlight this convenience.

OpenTable plans to be available in 20 large cities by the end of the year

OpenTable - Mobile Payments New YorkOpenTable has announced that it is expanding its services to New York. A number of restaurants in the state will begin making use of the mobile payments program and the company believes that its program will be put to use in 20 large cities throughout the U.S. by the end of the year. OpenTable will facilitate mobile payments for those visiting restaurants that are using the program. In some cases, consumers will be able to make payments directly from their smartphones. Some restaurants will provide a tablet device at the table, allowing customers to pay for their meals from through that device.

OpenTable to take advantage of its large consumer base in order to compete with other programs

OpenTable will be competing in a very crowded market. Mobile commerce services are becoming more common and many of these services are beginning to cater to the needs of the food service industry. In order to effectively compete, OpenTable is leveraging its already sizeable consumer base. The OpenTable application comes pre-installed on many smartphones, making it one of the most widely available, but not necessarily widely used, apps in the mobile commerce market.

Homeland Stores to expand mobile payments program

Mobile payments initiative meets success

Homeland Stores, a regional supermarket grocery chain based in the U.S., has concluded a pilot program for its mobile payments initiative. The SwiftScan program, as it is called, was initially launched in June of this year and was meant to demonstrate the benefits of mobile payments in the retail sector. The technology for the retailer’s mobile payments platform comes from Double Beam, which has significant experience in the mobile commerce sector.

Application uses QR codes as alternative to NFC

The SwiftScan application is meant to allow users to pay for groceries using their smartphones. The application functions in the same way that typical mobile payments services do, facilitating transactions through the use of authentication systems designed to verify the identity of its user. SwiftScan also makes use of QR codes, which are becoming a relatively common mobile commerce tool. The codes are typically seen only in marketing, but have been gaining traction in the mobile payments sector as an alternative to NFC technology.

Grocery Mobile PaymentsRetailer to expand availability of mobile payments app

The pilot program took place at 20 of Homeland Stores’ locations. The program has been considered a success, which means the retailer will be expanding the availability of its mobile payments application to 26 additional locations by the end of October. The company notes that consumers have responded very well to the application and the services it provides, providing the retail with sufficient encouragement to continue pursuing mobile payments aggressively.

Mobile commerce continues to gain ground with retailers

Mobile payments services are becoming more common among retailers as consumers begin showing more favor for mobile commerce in general. Technology and financial firms like Google and PayPal are not the only ones offering mobile commerce platforms to consumers. Retailers are developing their own platforms in the hopes of establishing a strong presence in the mobile payments field. Thus far, few retailers have been able to accomplish this goal, but the mobile commerce field is still relatively young.