Tag: mobile payments partnership

Mobill teams with Sterna Security to promote mobile payments services in India

Swedish mobile commerce firm Mobill has announced that it will be establishing a new development center in India. The company has teamed with Sterna Security, a mobile security solutions firm based in India, to develop a new mobile payments system for the Indian market. India is quickly becoming a very attractive market in terms of mobile payments, due to the growing number of people that have access to mobile devices like smartphones and tablets. Mobill is interested in establishing a strong presence in the market to take advantage of the growing popularity of mobile consumers among Indian consumers.

Mobile commerce sees growing demand from Indian consumers

Mobile payments are considered a more convenient form of commerce for many people in India and consumers have been demanding for new commerce services in the country for some time. Mobill believes that the market is ready for a new generation of mobile payments solutions that can be used to purchase goods and services. Mobill is expected to put much of its efforts in the Indian market on the country’s public transportation system. The company claims that 80% of Sweden’s public transit operators make use of its M-Ticket service, which distributes digital tickets to commuters throughout the country in an efficient manner.

Security to be a major focus for Mobill

Security will be a major focus for Mobill, especially as the company looks to establish a foothold in the Indian market. Mobile payments are not just growing in popularity among Indian consumers, they are also becoming attractive targets for hackers. Mobile devices are beginning to traffic a large amount of financial information, which can be stolen and exploited by malicious parties. In teaming with Sterna Security, Mobill aims to address the mobile security concerns it has in regards to Indian mobile payments.

Mobill expected to compete with others in attractive Indian market

Because India has become a very attractive mobile commerce market, Mobill is expected to see competition from other companies looking to promote mobile payments services among consumers. Google is currently the largest competitor in the field of mobile commerce. Despite Google’s seemingly all encompassing presence, many consumers have shown their willingness to make use of mobile commerce services offered by other companies, which may bode well for Mobill’s future in India.

The new service that could result may give a considerable advantage over competition like Square.

Two of the largest players in mobile payments – PayPal and NCR – have just announced that they will be working together in a major new deal that may help to create a significant advantage for themselves within this marketplace.

This should help PayPal to gain a notable edge when compared to its competition.

This could be unwelcome news for Square, which is the primary competition within that sector. The assistance of the point of sale company, NCR, could give PayPal a great deal of additional weight. The agreement will bring mobile payments from PayPal into the apps and services from NCR that are commonly used by retailers and restaurants.

It will begin by simply adding a PayPal mobile payments checkout option within NCR’s Pay application.

This will provide restaurant patrons with the opportunity to use their smartphones to use PayPal to pay for their meals. However, the services will expand from there over time. Soon, there will be a PayPal dining experience in which it will be able to use its own mobile payments apps whenever a customer checks in at a participating NCR location.

Though this may sound like a light deal at first – particularly as PayPal has already recently announced that there are 23 retailers currently using its own point of sale solutions – this could end up being one of the mobile payments company’s most important developments as it seeks to lead its industry. NCR is not in any way new, having been established 128 years ago. It currently powers the POS for half of all of the major retail chains, as well as 38 percent of the leading 100 American restaurants. This will provide PayPal with a tremendous amount of reach as they gain access to millions of customers through NCR.

That said, NCR isn’t working exclusively with PayPal for mobile payments. It has also created a deal with Google Wallet and has indicated that it is available for agreements with other providers, as well.

Beyond mobile payments, the PayPal and NCR deal will also give consumers access to special offers, coupons, and other types of discount deals, starting in gas stations, restaurants, and small convenience stores, and broadening from there.