Tag: mobile payment adoption

Cayan data revealed that Americans didn’t turn to their smartphones to complete transactions very much.

Transaction processing firm Cayan showed that in store mobile payments in the United States were low on Black Friday. Fortune Magazine reported on the data and indicated that even though mobile wallet use is rising, it is still tiny. That payment method represents only a very small percentage of the overall total.

In fact, the mobile wallet use in store on Black Friday made up only 0.6 percent of sales.

The Cayan in store mobile payments data suggests a 100 percent year over year usage increase. However, it still shows that the percentage it represents of the total is only just a fragment above being entirely insignificant. The only reason that percentage meant anything at all was because the total sales on all payment methods on Black Friday was such a large figure.

Despite that fact, this makes it very clear that mobile payment adoption remains an exceptionally slow process. It is far from being mainstream as of yet.

Other data has shown that some in store mobile payment methods are more successful than other.

PYMNTS and InfoScout data showed that the use of the Apple Pay mobile wallet is actually declining in popularity. Their data revealed that over the last year, the growth rate for usage has slowed down.

Data from October 2016 showed that only 23 percent of consumers with an appropriate iPhone had actually tried the mobile wallet. That was essentially the same statistic that was recorded back in March 2016.

Moreover, mobile wallet use while in-store has not been doing much better. It has not been keeping up with the rate of growth of m-commerce as a whole. Still, even though there is a low conversion rate, PayPal recorded some strong figures over the holiday weekend that launched the shopping season. About 1 in 3 online purchases using PayPal were made over mobile.

Similarly, Adobe recorded that 45 percent of traffic to retail sites came from smartphones and 25 percent of e-commerce sales were from mobile devices. This suggests that customers are using their smartphones, they simply aren’t using in store mobile payments quite yet.

A recent market analysis has revealed that smartphones will become a major game changer in shopping.

Though slow to get started, mobile payments could soon prove to be extremely important to the retail shopping experience, as consumers begin to feel that using the devices as digital forms of credit and debit cards, as well as for loyalty programs, is trustworthy and convenient.

This trend would dramatically change the consumer experience as everything will be contained in one place.

Though wallets are stored, locked away, or left behind, in various situations, the odds are that a person will always have his or her smartphone in hand or pocket. Retailers are already using mobile commerce to appeal to online shoppers who access the internet with their smartphones and tablets, and now they are beginning to see the potential benefit from receiving transactions through these devices, as well.

Some feel that mobile payments could be the biggest revolution in retail in many decades.

A recent Business Insider report has stated that the “old dream of the digital wallet is coming true in a very mobile-led fashion.” The report indicated that by the end of last year, in the United States there were already approximately 7.9 million consumers who had adopted a system compatible with NFC technology (near field communications) or QR codes. These include examples, such as MasterCard PayPass, Visa Wallet, Google Wallet, and others that use apps for processing the transactions.

Equally, mobile payments through credit card readers on devices, such as PayPal, Square, and I Love Velvet reported processing transactions worth more than $10 billion last year.

Another report, this one recently issued by Gartner, has predicted that around the world, mobile payments transactions will break the $235 billion mark by the end of this year. That would be an increase of 44 percent over the figure from 2011.

When it comes to examples of mobile payments successes, Starbucks is typically said to be the leader as it has effectively implemented a range of different types of transactions, including everything from loyalty cards to QR code based purchases with a refillable retailer account.