Tag: mobile media

Mobile media set for major growth

Mobile media is growing more important to consumers

Mobile media is becoming more important to consumers on a seemingly daily basis. Mobile video, websites, games, and social media services have become integral parts of a society that is becoming more reliant on technology. New analysis from Strategy Analytics suggests that mobile media will reach a new milestone in the near future. The growing popularity of mobile games, mobile commerce, and entertainment applications will contribute greatly to the growth of mobile media.

Firm predicts growth of global mobile media sector

According to the firm’s analysis, spending on consumer mobile media will reach $200 billion worldwide by 2017. The growing number of media-centric mobile devices will contribute to this growth as well as the more flexible data pricing plans coming from telecommunications companies. Various forms of mobile media will also contribute to this growth, with entertainment mediums likely to see the majority of consumer spending.

Mobile Media growthSmartphone and tablet penetration will power growth

The mobile sector will see some major challenges in the future, according to the analysis, as companies begin bringing mobile-centric services to markets where smartphones and tablets have not yet become popular. In these markets, feature phones are the dominating force, and these mobile devices have limited access to media of any kind. The challenge that companies will face in these markets is encouraging consumers to embrace smartphones and tablets, but many people may not be inclined to do so because of the cost of such devices and the cost of the data plans they are associated with.

New mobile marketing opportunities to emerge in future

The firm predicts that mobile advertising will become more important as mobile media itself grows. New advertising opportunities are expected to emerge as more consumers embrace mobile technology. The first estimates that mobile advertising will account for 18% of total media expenditure by 2017, reaching $42 billion. This growth is expected to continue into the future, especially as more consumers become involved in mobile technology.

Mobile commerce survey released by MEF


mobile commerce survey resultsMEF releases results of annual mobile commerce survey

The Mobile Entertainment Forum (MEF), a global trade association focused on the mobile media industry, has seen a marked rise in the realm of mobile commerce over the last few years. The trade group has released the results of a new survey that documents this growth and how consumers seem to be responding to the advent of mobile commerce services. The survey was conducted with the aid of On Device Research and spans 10 different countries, all of which boast of promising mobile markets.

Survey shows most mobile consumers engaged in some form of mobile commerce

According to the survey, nearly 88% of the world’s mobile media users are engaged in mobile commerce. The survey defines mobile commerce as “anyone using a mobile phone for research, purchase, or banking.” This definition is widely held as the standard in terms of mobile commerce, as this concept rarely refers to only mobile payments. The survey shows that research is the most popular form of mobile commerce, with 80% of all consumers using their mobile devices to find out more information on products and services.

Mobile commerce sees most growth in emerging markets

The survey shows that 55% of consumers around the world have made purchases using their mobile devices. The most growth in this facet of mobile commerce comes from emerging markets, such as Qatar, India, and South Africa. Mature markets, such as the United Kingdom and the U.S. remain somewhat static in terms of mobile purchases from consumers. The majority of mobile commerce is still reserved to the digital realm through e-commerce sites and online retailers, rather than physical purchases in stores.

Entertainment and convenience major reasons for mobile commerce engagement

According to MEF, entrainment and convenience are the primary reasons consumers around the world are interested in mobile commerce. Trust is also a significant factor, but many consumers continue to express concerns regarding the security of mobile payments. The companies involved in mobile commerce have been working to address these concerns, but consumers largely remain leery of having their financial information put at risk.