Tag: mobile marketing uk

Mobile advertising is set to leave print behind

| July 8, 2014

The marketing industry in the United Kingdom is poised to watch smartphone ads leap ahead of newspapers and magazines.

A new forecast was recently released regarding the future of mobile advertising in the United Kingdom, and it is believed that by next year, the channel will overtake the newspaper and magazine ad market, as well as the spending for TV commercials.

The forecast also predicted that spending on these smartphone and tablet ads will reach £4.5 billion in 2016.

The report was published by eMarketer, which is expecting to see a growth in mobile advertising spending by 96 percent during 2014, to bring it to a total of £2.02 billion. That said, even by the end of this year, it will still be only a sliver behind the forecasted £2.06 that is expected to be spent on print ads in newspapers during the same period of time, said the eMarketer report.

The mobile advertising opportunity in the U.K. is being seen as massive due to the device penetration there.

Mobile advertising newsThe report stated that “half of Britons are expected to own an iPad, Kindle, or similar tablet device by 2018”, and with this mobile device usage, it is easy to understand why the ad market over that channel is set to grow by another 60 percent in 2015, to bring it to £3.2 billion in total.

The report went on to say that “Continued robust growth in the mobile channel is driving the bulk of [overall] digital ad growth in the UK.” As both mobile and video ad spending is taking off at an explosive rate, eMarketer feels that this will only drive the ad spending throughout this year and next.

In fact, the complete market for digital advertising in the United Kingdom is expected to be worth £7.25 this year, rising to £7.97 next year, and then to £8.64 by the close of 2016. The report suggested that mobile advertising aimed at smartphone and tablet consumers will make up almost 30 percent of the overall ad spending that occurs in the country, this year. That figure should increase by over half by the end of 2016.

Mobile marketing app available to UK hotels for free

| July 26, 2013

This new opportunity has just been launched by Appy Hotel as more travelers use their devices for reservations.

The latest statistics are indicating that 65 percent of consumers who make same day hotel reservations do so from their smartphones, indicating that mobile marketing could play an important role in the competition in this industry.

That said, a new app has just been launched to provide hotels with the opportunity to do just that.

The Appy Hotel application is cost free and allows hotels in the United Kingdom to take part in mobile marketing to keep up their competitive edge. The app is available both on iOS and Android systems and gives the ability for hotels to create their own apps that can be accessed on smartphones and tablets. The platform is designed to boost brand awareness, improve guest experience, enhance the relationships formed with customers, and generate more revenue.

The mobile marketing app is available to many different types of properties, large and small, in the U.K.

Mobile Marketing UK - hotel mobile appThis includes boutique brands, independently owned properties, and even massive global chains of hotels. Guests are able to download the app to their own devices, for free, in order to learn about the accommodations and services at the hotel, as well as the sightseeing and attractions that are available nearby to the locations. Moreover, they can also use the application to leave feedback for the management.

Once the customer has arrived at the hotel and has checked in, the mobile marketing opportunity turns into a practical room companion for that person. He or she can then book reservations at restaurants, in-house services, and other amenities, and can even make a room reservation for a future stay.

Beyond the launch of Appy Hotel in the United Kingdom, the company behind the app is also currently offering hoteliers the opportunity to create smartphone optimized websites as a part of their overall mobile marketing experience, using the same backend as the app. This gives the hotelier the opportunity to make universal changes across the app and the website in terms of service and menu alterations, and new promotions and deals being offered.