Expert smartphone and tablet marketers are wondering if companies missed the point in 2012.
One of the hottest topics in mobile is the crossover of social media marketing content and the SEO practices, with many saying that one simply cannot exist without the contribution of the other.
However, as much as this may sometimes be successfully applied for desktops, mobile may have missed the mark.
According to an Econsultancy publication, SEO and social media marketing content have come together to create a marriage between methodology and technology which currently cannot be broken. There had once been a time in which these were entirely separate thoughts, but that time has long passed.
Unfortunately, many mobile social media marketing campaigns have failed to make this recognition.
This has presented a significant challenge for companies and marketers that have spent the last few years developing strategies that use SEO and social media marketing separately. However, many are saying that it is now vital for those brands to break away from their old habits in order to encourage successes in today’s multichannel marketplace.
According to the data from Econsultancy, 97 percent of online marketers feel that social media marketing on Facebook, Twitter, Pinterest, and LinkedIn can be beneficial to the successes of their companies. This includes everything from nurturing to lead generation. However, all too many of these same individuals are not seeing the connection between the two practices and are therefore failing to experience the full potential of each of those elements.
The report on the site went on to explain that for companies that recognize that the future of search is a combination of social media marketing content and the application of proper SEO techniques, has already arrived. Therefore, those who work to join the early adopters will be able to enjoy a considerable advantage over their competition, who has yet to catch on.
As SEO and social media marketing remain two pathways for driving leads through discovery and for boosting the highly valuable exposure through word of mouth, it is can be considered to be exceptionally important for marketers to see these two practices as a single methodology.