Tag: mobile holiday shopping

Australia has experienced tremendous growth of the use of smartphone and tablet devices for holiday purchases.

The latest mcommerce news from Australia is clearly showing that people living in the land down under enjoy holiday shopping with the help of their smartphones and tablets and have been using them more than ever before throughout this season.

Recent data released by PayPal Australia has revealed that nearly one quarter of Australians have used mobile to buy.

The statistics have indicated that 22 percent of Australians have used a smartphone, tablet, or other mobile device for mcommerce purposes throughout the Christmas shopping season. It has been estimated that by the end of 2012, there will have been $5.6 billion worth of purchases made in that country through the use of these devices.

When compared to the figures from previous years, mcommerce has exploded in Australia.

In 2010, the spending over mcommerce in Australia was recorded to be $155 million, which is tremendously lower than this year’s data. These figures are showing a phenomenal growth to the channel.

Among the additional trends that have been observed include the timing of the purchases. For example, over the Christmas period, nearly one in every three purchases that have been made over mcommerce have occurred between the hours of 8pm and midnight. Jeff Clementz, the managing director at PayPal Australia, has said that this indicates a new trend of using smartphones and tablets after the brick and mortar stores have closed.

He explained that “Our data demonstrates that for consumers, there is residual ‘shopping time’ continuing on from the ‘in-store’ experience after they leave the shopping centre, on their mobile devices.” He also went on to add that “Additionally, we are seeing consumers shop in short mission focused bursts on mobile devices as they knock items off their Christmas list while commuting or relaxing at home.”

The information that has been collected over the holiday season regarding the ways in which mcommerce is used by Australians will be very important for defining the way that features and services are offered and campaigns are run over upcoming shopping seasons.

Deloitte forecasts major success for mobile commerce during Christmas season

Though the Thanksgiving shopping weekend is over, the retail industry still has Christmas to look forward to. Thanksgiving proved to be a wondrous time for mobile commerce, showing just how willing consumers are to make purchases from their mobile devices. In the United Kingdom, Christmas may see similar results in mobile commerce that the retail industry had seen in the U.S. during the Thanksgiving weekend. New research from Deloitte suggests that mobile commerce is poised to hold significant influence over UK consumers.

Mobile devices will influence some $5 billion in transactions

According to research from Deloitte, approximately 10% of all in-store sales will be influenced by smart phones and tablets in December. While 10% may not seem like a large figure, the research suggests that mobile devices will serve as the decision maker for some $5 billion in transactions during the entire month. The research shows just how important mobile devices are becoming for consumers and how these consumers are beginning to put more interest into mobile commerce.

Consumers to rely on mobile devices for research and shopping

Though the research shows that mobile commerce will play a big role with UK consumers, Deloitte notes that mobile devices will not necessarily be used to actually purchase products. More consumers are likely to use their mobile device for shopping and research purchases, with a relatively small number of people actually making physical purchases with their device. Mobile commerce is multi-faceted, however, and accounts for online sales and not only those made through physical stores. Deloitte research predicts that online retail is expected to spike by 17% during the Christmas season.

Mobile commerce gaining more attention from retail industry

Mobile commerce is quickly grabbing the attention of the retail industry in an aggressive way. Mobile commerce had a powerful showing during the Thanksgiving weekend, showing just how capable e-commerce and m-commerce platforms can be in engaging consumers. Deloitte expects similar results in the UK during the Christmas season as consumers continue their holiday shopping.