Tag: mobile holiday shopping

M-commerce considered among top 10 vital actions this holiday season

According to a recent Shopgate report, retail needs to appeal to smartphone using consumers.

Shopgate, a highly recognized m-commerce business solution, has released a report called the “2013 Holiday Guide for Online Retailers”, which provided the top 10 recommendations for success, this holiday season.

Among those points, the focus on catering to smartphone users was a considerable one.

What was explained by Shopgate in its report was that retailers should start acting right away to make their way into m-commerce if they haven’t already prepared their strategy for the upcoming holiday shopping season. It is no longer enough to focus on online shopping in general and as a whole. Instead, a focus also needs to be placed specifically on the mobile channel.

In fact, when it came to getting into m-commerce, the recommendation was “do it now!”

shopgate m-commerce reportThe report from Shopgate pointed out that m-commerce traffic is not only already representing more than 20 percent of all American internet traffic, but it is also expected to exceed desktop based internet traffic by the end of next year. The holiday season is predicted to be the transitional time into that exceptional rate of growth to the point that it will be greater on smartphones and tablets than it is on laptops.

The report pointed to a number of m-commerce findings from several recent studies.

For example, it pointed out that shopping over m-commerce is expected to reach $42 billion by the end of this year, and that it will make up a larger segment of e-commerce than has ever been experienced before, according to eMarketer.

In fact, the report went to the extent of saying that retailers that choose not to take part in m-commerce may be actively choosing not to take advantage of an important source of revenue. It pointed to data from Econsultancy, which indicated that 62 percent of businesses that have created a website that is specifically optimized for smartphones and tablets, had increased their sales. The recommendation for the upcoming holiday season was to use mobile friendly elements such as: coupons, push notifications, ad scanners, daily deals, QR codes, mobile SEO, and product categories.


Mobile commerce may boost success of 2013 holiday season

Mobile commerce expected to enhance the holiday season

Mobile commerce is expected to play a major role in the upcoming holiday season. Last year, consumers around the world made use of their smartphones and tablets to purchase gifts during the auspicious season. This lead to a spike in retail sales and helped prove the promise of mobile commerce to companies that had been on the fence concerning their engagement with mobile consumers in the past. In countries like Australia, mobile commerce may help make the upcoming holiday season one of the most profitable for retailers.

Consumers with little time to shop favor mobile commerce

Consumers are beginning to favor mobile commerce for a wide range of reasons. Many praise the convenience associated with mobile commerce platforms. Others favor these platforms because they have little personal time to go shopping for products. Through a smartphone and tablet, these people can shop online and make purchases at their leisure. While the mobile commerce field has been plagued with security issues over the past few years, these issues have not yet become enough to dissuade consumers from participating in this field.

Mobile Commerce Holiday SeasonMobile traffic is on the rise

In a recent study released by Monetate, a marketing research firm, almost one-third of online traffic to retail sites on Christmas Day came from tablets and smartphones. Mobile traffic is continuing to rise, as well, even beyond the holiday season. IBM Smarter Commerce notes that more than 30% of online traffic to retail sites now comes from mobile devices as of the third quarter of this year.

Retailers begin taking matters into their own hands

In the wake of the 2012 holiday season, many retailers made efforts to make themselves more accommodating to mobile commerce in general. This meant improving their online infrastructure systems in order to better support traffic coming from mobile devices. Many retailers have also opted to develop their own mobile commerce platforms in order to better engage consumers.