Tag: mobile gaming revenue

Mobile gaming continues to prove its lucrative nature

When it comes to mobile gaming, revenue is not typically something that receives much attention beyond those developing and publishing these games. A new report from Juniper Research shows that it may be time to take mobile games more seriously, however, as they are beginning to represent one of the game industry’s most lucrative business sectors. While the industry has been growing more focused on the mobile space, most developers and publishers still consider mobile games to be little more than novelty products that have limited value.

Mobile games revenue to reach $28.9 billion by 2016

According to the report from Juniper Research, mobile game revenue is expected to reach $28.9 billion by 2016, up 38% from the $20 billion in revenue estimated for this year. The developers behind these mobile games are taking serious efforts to maximize their product’s earning potential, primarily through making their games more engaging to ensure their value among consumers. Most people tend to jump from one mobile game to the next very quickly, which makes it difficult for any single game to be considered high value. Developers are interested in seeing this trend put to rest.

Tablet users are more likely to spend money on the games that they play

The report shows that tablet users are particularly fond of mobile games. Tablet devices are well suited for gaming because of their stronger processors and larger screens. These screens, in particular, are favored among gamers because they make it easier to see the game that is being played and add more convenience in terms of control. Tablet users are more likely to spend money on mobile games than those using smartphones.

Developers to focus more on convenience and interactivity when creating games for the coming years

The report suggests that developers will place more consideration on convenience when developing games for the future. Mobile gaming has always been popular because of its accessible nature, but some games are considerably less convenient to play than others. Developers are also keen to make their games more valuable to consumers by making the games themselves more engaging.

Developers have been waging war throughout the Christmas season, and now they wait to see the results.

When it comes to the holiday season, mobile gaming is just as competitive an industry as everything else, as developers do everything they can to make sure that their games will top the list of downloads that gift recipients make when they unwrap their new smartphones and tablets, this year.

It is believed that this year’s user acquisition and marketing costs will have been the highest ones yet.

Moreover, it is also believed that these expenditures could likely surpass any revenue that mobile gaming will bring in throughout the festive season. The cost associated with obtaining new users by way of smartphone apps and on social networks with pay per click ads is rapidly heading skyward.

This year, mobile gaming has more competition than ever before in the hopes of becoming the next big thing.

Developers are spending a lot of money in the hopes that their games will be the next “Clash of Cans”, “Angry Birds” or “Candy Crush Saga”. This also presents those developers with a massive challenge, particularly to smaller independent studios that are hoping for the best but don’t have the marketing budget of some of their much larger competitors.

Throughout the holidays, spending from consumers around the world hits a peak, making it one of the most important times for developers to do everything in their power to be able to try to draw the largest possible number of Android and Apple device users, particularly on Christmas morning, when the number of those users suddenly spikes.

This year, the typical revenue gains of up to 200 percent for mobile gaming developers on Christmas will likely be greatly wiped out as a result of the massive competition that led the amount spent on marketing and CPI (cost per install) to double or even triple. After these massively expensive campaigns have been put into place, and now that the presents have been unwrapped, all the developers can do is to hope for the best and watch their figures to see how effective their strategies have been, this year.