Tag: mobile gaming platform

Mobile games platform GameTanium coming to Poland

| February 28, 2013

Mobile Games PolandExtent and Deutsche Telekom join to bring mobile games to Europe

Deutsche Telekom, a leading German telecommunications company, has announced its partnership with Israel-based game company Extent. Together, the two companies have set their sights on mobile games for the Android platform. Through Deutsche Telekom, Extent will be able to embed its GameTanium mobile games platform into the Polish market. Poland has been becoming a more attractive market for the game industry because of the rapid rate of adoption that consumers have been showing mobile devices. Extent believes that the time is right to enter into the market and engage consumers with a new service.

GameTanium to be available in Poland

GameTanium supports more than 150 mobile games, all of which are available for free to those that subscribe to the service. Deutsche Telekom customers will be able to receive a free trail of the service, which will provide them with unlimited access to the platforms assortment of mobile games. Through its partnership with Extent, Deutsche Telekom has become the first telecommunications company in Europe to offer the GameTanium mobile games service to consumers.

Deutsche Telekom predicts success of new mobile games venture

Deutsche Telekom has seen success in a similar partnership with music subscription service Spotify and believes that mobile games can see the same success that digital music distribution has seen in the European market. Consumers throughout Europe have shown a strong interest in mobile games, but Deutsche Telekom will focus on the market in Poland for the initial phases of its partnership with Extent. If the partnership proves successful, the telecommunications company may expand the availability of GameTanium to other parts of Europe.

Game industry beginning to shift as consumers become more mobile

Mobile games continue to show promising growth throughout the world. Consumers have shown a great deal of support for mobile games and the game industry has been working to appeal to these consumers in a greater way. Developers that have traditionally been focused solely on creating console games have begun to develop titles for the mobile space, due to the rising demand for mobile games coming from consumers.

Social gaming picking up momentum

| January 23, 2013

social gaming picks up momentumSocial gaming represents several potential benefits

Social gaming is gaining ground both online and on mobile platforms. These are a new breed of game that have a strong focus on community and typically have a very close link to some kind of social networking site, like Facebook or Twitter. The vast number and variety of games in this genre belies the fact that social gaming is a relatively new trend. In a short amount of time, the genre has become a very promising market, with more than half of all social network users playing a social game of some kind.

Report highlights growth of social games

eMarketer, a leading marketing research firm, has released a new report concerning the growth and emerging trends seen in the social gaming sector. The report predicts that more than 141 million people in the U.S. alone will be playing social games of some kind by 2014. Another 101 million people are expected to play social games on their mobile devices over the coming years. The report also notes several trends concerning social gaming that may part of the reason this genre has become so popular with advertisers and not just consumers.

Social games prove popular among advertisers

The report notes that in-game advertisements are 100% viewable by gamers, making their exposure to these advertisements exceedingly high. Given the fact that many social games are designed to keep players engaged in the game itself for as long as possible, these advertisements have a high probability of interaction with consumers. Another aspect of social gaming that makes the sector attractive to advertisers is the fact that most social games are available on a wide variety of platforms. Mobile devices are not the only platforms that can play social games.

Social gaming has some catching up to do

Social gaming is on its way to becoming a massive and influential market. eMarketer suggests that social gaming will become a thriving enterprise in the coming years. Game developers have already put a strong emphasis on social games, but the appeal of this genre has not yet matched the allure of mobile gaming and other traditional focuses on the game industry as a whole.