Tag: mobile game users

Mobile gaming is seeing a falling average age among top users

As more teens and children get their hands on smartphones, the largest gamer demographic is getting younger.

Recent research published in the 2014 Deconstructing Mobile & Tablet Gaming Report has shown that mobile gaming has become highly prevalent in modern life, and over the last year, there has been a considerable drop in the average age of gamers in this category.

The report was created by EEDAR and showed that there are 142 million mobile gamers in North America.

The mobile gaming study also showed that this figure has increased by 111 over the last year. The average amount of money spent on mobile games over the last year was $32.65. In total, this generated an estimated $4.6 billion in revenue. The leading 6 percent of the spenders in this category are responsible for generating about half of all of that revenue. It should also be noted that almost half of all players of mobile games do not pay for that experience.

The average age of the players in the mobile gaming environment is currently 27.7 years old.

Mobile Gaming - Gamers becoming youngerThat represents a dramatic drop from the average age in 2013, which was seven years older. Among the primary reasons for this is that it is rapidly becoming more commonplace for adolescents, and even children, to own their own smartphones. This is the case because the cost of lower end devices is falling, making it more affordable for families to be able to equip their youngest members with mobile devices.

In the EEDAR report, the results of the examination of the market showed that casual mobile gamers are most likely to be on the younger side – with an average age of 26 years old – and are most likely to be female (70 percent). Among the core gamers over smartphones and tablets, however, the average age is slightly older than that – at 30 years old – and the players have a greater likelihood of being male (58 percent).

The survey was conducted with the participation of 3,500 active mobile gamers. Each of those individuals had taken part in mobile gaming within the three months prior to the study, using either their smartphones or tablet devices.

Mobile gaming users double for Storm8

The company’s mobile games have been played by over 400 million users.

Storm8 Inc., the California-based company and the leading developer of social games for Android and iOS, has seen an increase in its mobile gaming network, which has two times the amount of users it did in the previous year.

Storm8 is excited about mobile games and the future.

According to the company’s chief executive Perry Tam, “We’ve been around for five years, and I’ve been extremely excited about how we’ve done in the last year. We believe that is an exciting achievement, and we are excited about the future of mobile gaming.”

On average, Storm8 has approximately 50 million active users per month and offers 40 free-to-play mobile games. For over 20 quarters the company has been profitable and its high earnings have allowed it to maintain a workforce of over 250 people.

Its recent milestone has occurred despite the fact that Storm8 is not a huge name in the mobile gaming industry. It hasn’t produced any major titles like Candy Crush Saga developed by King or Clash of the Clans from Supercell. Nevertheless, even though it has not reached this fame quiet yet, Tam has said that six of the company’s games are always in the top 100-grossing games on iOS. He said that for April’s top-grossing ranks, Storm8 was among the top 10 of the biggest game publishers.

Storm8’s mobile gaming plans include launching 12 new games in 2014.

Mobile Gaming - increase in game usersThe company publishes one game per month and intends to release 12 titles this year. While they mostly produce casual games, they also develop games that cover a range of diverse genres. Some of Storm8’s more popular titles are Bubble Mania, Dragon Story, Bingo! and Jewel Mania.

Storm8 has been profitable since 2009 when it was first established by Tam and others who once worked for social media giant, Facebook. At no point during its existence has outside funding ever been raised by the social gaming company.

A large number of its customers are from the United States, Canada, Australia and Western Europe, but the majority of its customers are in Asia and in emerging markets. Tam commented that there are billions of mobile users and the company wants “to encapsulate as many of them as possible” by continuing to grow its mobile gaming network.