Galaxy S4 may be ideal platform for mobile games
Gameloft, a developer and publisher of mobile games, has announced its support for the new Samsung Galaxy S4. The Galaxy S4 is the latest iteration of Samsung’s popular line of smartphones. The previous Galaxy S smartphone was release late last year and quickly became the most popular mobile device in the world. The success of the Galaxy S III propelled Samsung in various markets, eventually allowing the company to become more successful than its longtime competitor in the mobile space, Apple.
Gameloft shows support for Galaxy S4
Like other smartphones, the Galaxy S4 is expected to be a very popular platform for mobile games. Mobile games have already proven quite popular with consumers, but developers and publishers are constantly on the lookout for new platforms that can support higher quality games. Gameloft believes that the Galaxy S4 may be such a platform because of the smartphone’s advanced technology. Samsung may agree with this belief.
Samsung continues to warm up to mobile games
Mobile games have become a very prominent part of the mobile space, but companies like Apple and Samsung have not paid much attention to this sector in the past. While Apple features gaming in its marketing for its various mobile devices, the company has not been a public proponent of mobile games. Samsung, however, has shown strong support for mobile games in the past. The company has even gone so far as to release specially designed controllers for its mobile devices that allow consumers to play mobile games more easily.
Gameloft has ambitious plans for Galaxy S4
Given the lucrative nature of mobile games, Samsung may be well inclined to support such games coming from Gameloft. The developer already has 13 mobile games ready for release on the Galaxy S4 and has plans to release many more in the future. Many of the games that Gameloft produces tie in to blockbuster movies, such as Iron Man 3.
Mobile games becoming more than simple entertainment pieces
Mobile games have become a significant part of the lives of consumers around the world, as well as that of the game industry as a whole. Games have been growing as more than simple entertainment pieces for some time and are beginning to become effective marketing and networking tools for a variety of industries. The Global Gaming Initiative believes that mobile games can be used for much more than just entertainment and envisions a future where these games have a powerful social impact.
Company seeks to leverage mobile games to support charities around the world
Global Gaming Initiative is a developer of mobile games, having released its first title in early 2012. While the company does have its roots in game development, it has a much more ambitious view of mobile games. The Global Gaming Initiative strives to connect gamers with charities around the world, essentially turning mobile games into platforms where these charities can be discovered. Global Gaming Initiative plans to release the first mobile games associated with charities in June. Half of the revenue that these games produce will be directed to the charities they are meant to support.
Gamers show strong interest in charitable work
Global Gaming Initiative is a for-profit company that fashions itself as a game publisher rather than a developer. Elizabeth Sarquis, CEO and founder of Global Gaming Initiative, believes that mobile games could be an effective way to support charities and promote generosity among gamers, a demographic that has shown a strong favor for charities in the past. Gamers have proven to be enthusiastic when it comes to matters of charity, throwing their considerable support behind initiatives that they care about. Such was the case when John “Totalbiscuit” Bain, a popular YouTube commentator focused on gaming, campaigned to support Charity: Water through King of the Web, a web-based popularity contest in 2011. Through this contest, Bain succeeded in raising a substantial sum of money for his chosen charity, the entirety of which went directly to this charity.
Tapping the generosity of gamers may be a boon for charities
Tapping into the charitable nature of gamers may be an effective business model. Sarquis is interested in Global Gaming Initiative generating a profit, but is also eager to help support charitable causes through mobile games. This approach to gaming may end up being a powerful boon for the charities that manage to attract support through Global Gaming Initiative.
