Tag: mobile game apps

Mobile games distribution startup in Singapore gets huge investment from Sega

goGame is receiving millions in funding from Sega Networks which decided against opening an office there.

While Sega Networks could just as easily have opened up its own office location in Singapore, it has chosen to place its mobile games brand under the control of a startup there called goGame, under its head, David Ng.

The developer has been recreating its mobile gaming strategy for several months it chose to invest in the startup.

The choice will allow Sega, a Japanese company that specializes in video and mobile games, to allow goGame to spend its energies on localization, marketing and customer service, while it keeps it resources dedicated to its own top priorities and strengths. In that light, it has made a multimillion dollar investment into the Singapore company and announced this choice at an event in the new office of that startup business.

Sega has shown a massive amount of trust in this investment of its mobile games through goGame.

Mobile Games - SegaBy the time of the writing of this article, no precise amount of the actual investment had been disclosed to the media. It was, however, pointed out that Incubate Ventures, Japanese VC firm still in its early stages, also contributed to the investment in the startup.

The CEO of goGame, David Ng, said at the launch party that “People keep telling me that I’m crazy. To build Gumi to the global stage for three and half years and then just leave. People said, why did you leave? Who in their right minds would leave? But I’m excited to show you what I have.”

Ng is no new entrant into this space. His flagship product called goPlay has changed the way developers are able to launch, market, and support their mobile games through a convenient drag and drop service that is free-to-publish. Now, with goGame, it is possible for software development kits (SDKs) to be dropped into a game to fix issues or better the customer management, localization, worldwide marketing, payment and even 24/7 live operations of a game. Alternately, if a developer were to attempt to use the traditional means of replicating the SDKs on their own, it could take as long as months, depending on what the purpose of the change is meant to be.

Mobile games are behind profit boost at Tencent

The company has reported that it has experienced a net profit increase of 32 percent during Q3.

Tencent Holdings Ltd has released its third quarter data and within it was a report that mobile games were a considerable driver of the 32 percent increase in net profits that occurred during that span of three months.

The reason these specific mobile apps received this credit is because of the growth and advertising they showed.

This underscored the resilience of Tencent despite the fact that the economy in its home country, China, has been slowing down. The powerful results played an integral role in assuaging some of the worries that had been expressed about the ever rising competition within the mobile games marketplace in the country. A spike in advertising revenue during that same quarter also looked promising to investors who were looking directly at mobile ads as an area in which Tencent had room for growth into the future.

More than half of the revenue that Tencent managed to bring in during Q3 was from mobile games.

 Mobile Games Profit Tencent is the largest social network in China as well as its biggest online games company. From the three months that closed on September 30, the net profit increased by $1.17 billion from having increased by $888.89 million during the same quarter the year before. Revenue for that quarter increased by 34 percent to 4.18 billion.

That occurred even though economic growth as a whole has been slowing down. Earlier in November, Chinese President Xi Jinping cautioned that the economy in the country was facing both global and domestic uncertainty. The president indicated that Beijing was able to withstand growth that was as low as 6.5 percent.

According to analysts, the economic fluctuations don’t usually cause too much of an impact on the demand by online gamers. Since Tencent has placed a considerable focus on mobile games, it means that it has become a company that is not as vulnerable to the directions of the economy as its competition. Tencent explained that the smartphone game app revenue it earned was $832.34 million, which was 60 percent higher than it had been in 2014. It was also 11 percent higher than it was during the second quarter.